{"id":10041,"date":"2025-11-20T10:05:59","date_gmt":"2025-11-20T10:05:59","guid":{"rendered":"https:\/\/aipix.ai\/blog\/?p=10041"},"modified":"2025-11-17T11:06:11","modified_gmt":"2025-11-17T11:06:11","slug":"telecom-vas-trend-why-operators-must-double-down-on-vsaas-and-smart-intercom","status":"publish","type":"post","link":"https:\/\/aipix.ai\/blog\/en\/telecom-vas-trend-why-operators-must-double-down-on-vsaas-and-smart-intercom\/","title":{"rendered":"Telecom VAS trend: Revenue on VSaaS and smart intercom"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Telecom VAS trend: Get Revenue on VSaaS and Smart Intercom<\/h1>\n\n\n  \r\n<style>\r\n  .wpj-jtoc.--jtoc-theme-original.--jtoc-has-custom-styles {\r\n      --jtoc-numeration-suffix: \". \";    }\r\n          .wpj-jtoc.--jtoc-theme-original.--jtoc-has-custom-styles {\r\n      --jtoc-hierarchy-offset: 15px;\n--jtoc-background-color: #efefef;\n--jtoc-toc-box-shadow: 0 0 16px #c2c2c280;\n--jtoc-title-color: #000000;\n--jtoc-toggle-color: rgba(22,249,211,0.92);\n--jtoc-link-margin: 0 0 5px 0;\n--jtoc-link-font-size: 125%;    }<\/style>\r\n\r\n<div id=\"wpj-jtoc\" class=\"wpj-jtoc wpj-jtoc--main --jtoc-the-content --jtoc-theme-original --jtoc-title-align-left --jtoc-toggle-icon --jtoc-toggle-position-right --jtoc-toggle-1 --jtoc-has-numeration --jtoc-has-custom-styles --jtoc-is-unfolded\" >\r\n  <!-- TOC -->\r\n  <div class=\"wpj-jtoc--toc \" >\r\n              <div class=\"wpj-jtoc--header\">\r\n        <div class=\"wpj-jtoc--header-main\">\r\n                    <div class=\"wpj-jtoc--title\">\r\n                        <span class=\"wpj-jtoc--title-label\">Table of contents<\/span>\r\n          <\/div>\r\n                                <div class=\"wpj-jtoc--toggle-wrap\">\r\n                                                          <div class=\"wpj-jtoc--toggle-box\">\r\n                  <div class=\"wpj-jtoc--toggle\"><\/div>\r\n                <\/div>\r\n                          <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n            <div class=\"wpj-jtoc--body\">\r\n            <nav class=\"wpj-jtoc--nav\">\r\n        <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                        <a href=\"#the-big-picture-of-telecom-vas-trend\" title=\"The big picture of telecom VAS trend\" data-numeration=\"1\" >The big picture of telecom VAS trend<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                        <a href=\"#vsaas-and-smart-intercom-market-scale-and-momentum\" title=\"VSaaS and smart intercom market scale and momentum\" data-numeration=\"1.1\" >VSaaS and smart intercom market scale and momentum<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                        <a href=\"#why-vsaas-and-smart-intercom-are-especially-strategic-telecom-vas-trend\" title=\"Why VSaaS and smart intercom are especially strategic telecom VAS trend\" data-numeration=\"1.2\" >Why VSaaS and smart intercom are especially strategic telecom VAS trend<\/a>\r\n                    <\/div><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                        <a href=\"#concrete-strategic-moves-operators-should-make-to-use-the-telecom-vas-trend-to-revenue\" title=\"Concrete strategic moves operators should make to use the telecom VAS trend to revenue\" data-numeration=\"2\" >Concrete strategic moves operators should make to use the telecom VAS trend to revenue<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                        <a href=\"#product-packaging-bundle-connectivity-security-service\" title=\"Product &amp; packaging: bundle connectivity + security + service\" data-numeration=\"2.1\" >Product &amp; packaging: bundle connectivity + security + service<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                        <a href=\"#verticalize-on-telecom-vas-trend-target-high-value-segments\" title=\"Verticalize on telecom VAS trend: target high-value segments\" data-numeration=\"2.2\" >Verticalize on telecom VAS trend: target high-value segments<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                        <a href=\"#leverage-edge-5g-for-low-latency-analytics\" title=\"Leverage edge &amp; 5G for low latency\/analytics\" data-numeration=\"2.3\" >Leverage edge &amp; 5G for low latency\/analytics<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                        <a href=\"#partner-not-just-build-hardware-integrators\" title=\"Partner (not just build) \u2014 hardware + integrators\" data-numeration=\"2.4\" >Partner (not just build) \u2014 hardware + integrators<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                        <a href=\"#managed-services-financing-for-low-friction\" title=\"Managed services + financing for low friction\" data-numeration=\"2.5\" >Managed services + financing for low friction<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                        <a href=\"#privacy-compliance-and-trust-as-selling-points\" title=\"Privacy, compliance, and trust as selling points\" data-numeration=\"2.6\" >Privacy, compliance, and trust as selling points<\/a>\r\n                    <\/div><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                        <a href=\"#bottom-line-of-telecom-vas-trend\" title=\"Bottom line of telecom VAS trend\" data-numeration=\"3\" >Bottom line of telecom VAS trend<\/a>\r\n                    <\/div><\/li><\/ol>      <\/nav>\r\n          <\/div>\r\n      <\/div>\r\n<\/div>\r\n\n\n\n<p>The telecom VAS trend strategies include <a href=\"https:\/\/aipix.ai\/value-added-services\/vsaas\">Video Surveillance-as-a-Service (VSaaS)<\/a> and smart intercom \/ access-control services which offer attractive recurring revenue streams with minimal customer churn. The solution aligns perfectly with operator resources because it utilizes their existing networks and edge computing capabilities and billing systems and field operations and extensive customer database.<\/p>\n\n\n\n<h2 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"the-big-picture-of-telecom-vas-trend\">The big picture of telecom VAS trend<\/h2>\n\n\n\n<h3 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"vsaas-and-smart-intercom-market-scale-and-momentum\">VSaaS and smart intercom market scale and momentum<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The global<strong> <a href=\"https:\/\/aipix.ai\/blog\/en\/how-aipix-enables-recurring-vas-revenue-models-for-telcos\/\">VAS<\/a> market<\/strong> is large and growing . The one estimate pegs the VAS market at <strong>about USD 1.09 trillion in 2025<\/strong> with a projected multi-year expansion.<br><\/li>\n\n\n\n<li>The <a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/video-surveillance-as-a-service-vsaas-market\"><strong>VSaaS<\/strong> segment<\/a> is rising fast: multiple market reports show it.  VSaaS valuations in the <strong>single-digit billions in the mid-2020s<\/strong>, with CAGRs in the mid-teens; for example, one forecast expects <strong>~USD 6.6B in 2025 and ~15.8% CAGR<\/strong> into the rest of the decade.<br><\/li>\n\n\n\n<li><strong>Smart intercom \/ wireless intercom<\/strong> is already a <a href=\"https:\/\/dataintelo.com\/report\/smart-intercom-market?utm_source=chatgpt.com\"><strong>multi-billion<\/strong> market<\/a>. With a robust compound annual growth rate (CAGR) of 10.8% expected from 2025 to 2033. By the end of 2033, the market is forecasted to attain a value of USD 7.6 billion.<br><\/li>\n\n\n\n<li>The analysis shows that VAS services will generate more than 20% of operator revenue. As operators expand their services beyond traditional voice and data services. The VAS segment operates as a core business division which exceeds its status as an additional service.<br><\/li>\n\n\n\n<li>The market faces an urgent need to expand non-connectivity revenue. Telecom headline revenue remains stagnant or decreases in real value across various markets.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"why-vsaas-and-smart-intercom-are-especially-strategic-telecom-vas-trend\"><strong>Why VSaaS and smart intercom are especially strategic telecom VAS trend<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Natural fit with operator assets<br><\/strong>The operators currently possess all necessary infrastructure for last-mile connectivity peering\/bandwidth and billing system operations. The delivery of cloud video and connected access depends on these essential components to operate both reliably and profitably.<br><\/li>\n\n\n\n<li><strong>Subscription economics &amp; stickiness<br><\/strong>The VSaaS and smart intercom services operate as <a href=\"https:\/\/aipix.ai\/blog\/en\/investment-strategies-in-telecom-from-fixed-lines-to-bundled-growth\/\">subscription-based monthly services<\/a>. It includes hardware financing options and managed installation services. The subscription model increases ARPU while decreasing customer churn rates beyond traditional one-time device sales.<br><\/li>\n\n\n\n<li><strong>Upsell into existing B2B &amp; consumer bases <br><\/strong>The operators maintain wide reach in SMB and residential markets. They do it through their broadband subscriber base and property management alliances. It makes VSaaS and intercom service promotion affordable.<br><\/li>\n\n\n\n<li><strong>High TAM in security + smart building wave<br><\/strong>The transition from on-premise DVR\/NVR systems to cloud-based management and managed access control solutions has gained rapid momentum. Security budgets plus smart building investment. The new market size enables operators to generate revenue through platform fees and managed service charges.<br><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"concrete-strategic-moves-operators-should-make-to-use-the-telecom-vas-trend-to-revenue\"><strong>Concrete strategic moves operators should make to use the telecom VAS trend to revenue<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"product-packaging-bundle-connectivity-security-service\"><strong>Product &amp; packaging: bundle connectivity + security + service<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The company should provide VSaaS bundles at different levels. It includes Basic storage for seven days and Standard storage with analytics for thirty days and Premium storage with real-time monitoring and incident response. The company should link each service tier to broadband\/5G plans through special first-year discounts to increase subscription numbers.<br><\/li>\n\n\n\n<li>Bundle smart intercom with residential broadband or building management contracts (install + monthly access fee + optional video storage).<\/li>\n<\/ul>\n\n\n\n<p><strong>KPI to track:<\/strong> attach rate (% of broadband customers with at least one VAS), incremental ARPU per subscriber.<\/p>\n\n\n\n<h3 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"verticalize-on-telecom-vas-trend-target-high-value-segments\"><strong>Verticalize on telecom VAS trend: target high-value segments<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioritise <strong>multi-dwelling units, retail chains, warehouses, logistics yards and SMB fleets<\/strong> \u2013 these customers value remote monitoring, incident logs, and SLAs.<br><\/li>\n\n\n\n<li>The solution needs to offer pre-configured packages which provide property managers with multi-unit dashboards and role-based access and API integration for property management systems.<\/li>\n<\/ul>\n\n\n\n<p><strong>KPI:<\/strong> ARPU per business customer; churn vs. plain connectivity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"leverage-edge-5g-for-low-latency-analytics\"><strong>Leverage edge &amp; 5G for low latency\/analytics<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Move compute for video analytics and low-latency intercom features to <strong>edge nodes<\/strong> to enable real-time detection, anonymization at edge (privacy), and better QoS for live intercom threads.<br><\/li>\n\n\n\n<li>Sell differentiated low-latency plans (e.g., \u201csecurity SLA\u201d) at premium pricing for customers requiring instant event handling.<\/li>\n<\/ul>\n\n\n\n<p><strong>Operational metric:<\/strong> percent of analytics processed at edge vs. cloud; reduction in backhaul usage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"partner-not-just-build-hardware-integrators\"><strong>Partner (not just build) \u2014 hardware + integrators<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Form reciprocal partnerships: camera OEMs for subsidized hardware, analytics vendors for face\/behavior detection, local security integrators for installation and incident response.<br><\/li>\n\n\n\n<li>Offer a marketplace\/API so third parties can integrate (smart locks, alarm panels, building automation).<\/li>\n<\/ul>\n\n\n\n<p><strong>Measure:<\/strong> partner-driven revenue share; time-to-market for integrations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"managed-services-financing-for-low-friction\"><strong>Managed services + financing for low friction<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provide \u201cone invoice\u201d managed installation, hardware financing, and 24\/7 monitoring services. That removes friction for SMBs and residential customers who dislike capex.<br><\/li>\n\n\n\n<li>Use field ops teams (already scaling for last-mile) to upsell and install VAS hardware.<\/li>\n<\/ul>\n\n\n\n<p><strong>KPI:<\/strong> % of installs converted from field visits; payback period on hardware subsidy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"privacy-compliance-and-trust-as-selling-points\"><strong>Privacy, compliance, and trust as selling points<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build GDPR\/PCI\/region-specific compliance and privacy-first features (local retention controls, anonymization). Security and trust sell \u2014 especially for residential and enterprise customers.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"bottom-line-of-telecom-vas-trend\"><strong>Bottom line<\/strong> of telecom VAS trend<\/h2>\n\n\n\n<p><a href=\"https:\/\/aipix.ai\/vas-platform\">VAS<\/a> is moving from \u201cnice to have\u201d to <em>strategic must-have<\/em>. Market forecasts place VAS and related segments in the <strong><a href=\"https:\/\/aipix.ai\/blog\/en\/the-global-roi-framework-for-intelligent-video-surveillance-as-a-service\/\">multi-hundred-billion to trillion scale<\/a><\/strong>. While niche but fast-growing categories like <strong>VSaaS<\/strong> and <strong>smart intercom<\/strong> are delivering subscription economics and strong growth trajectories. A natural, high-leverage frontier for operators to rebuild growth and protect margins.<\/p>\n\n\n\n<p>For telcos ready to operationalize edge compute, leverage field teams, and partner with hardware and analytics vendors, VSaaS + smart intercom represent one of the clearest near-term routes to meaningful, recurring non-connectivity revenue.<a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/global-mobile-vas-market?utm_source=chatgpt.com\">\u00a0<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">Want to start your telecom VAS journey? Contact us for free consultation! <\/p>\n\n\n\n<div class=\"wp-block-leadin-hubspot-form-block\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 26816904,\n\t\t\t\t\t\t\t\t\tformId: \"095071f9-0d28-4d7d-a38c-40bbe8037615\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776001670000-1587289793\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776001670000-1587289793\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Explore VSaaS and smart intercom services as top telecom VAS trend unlocking recurring revenue and lower churn for Telcos and ISPs.<\/p>\n<div class=\"post-tags-on-image\" style=\"display:none;\"><a href=\"https:\/\/aipix.ai\/blog\/en\/tag\/telecom_trends\/\" class=\"post-tag\">Telecom trends<\/a> <a href=\"https:\/\/aipix.ai\/blog\/en\/tag\/telecom-vas\/\" class=\"post-tag\">Telecom VAS<\/a> <a href=\"https:\/\/aipix.ai\/blog\/en\/tag\/value-added-services\/\" class=\"post-tag\">Value-Added Services<\/a> <\/div>","protected":false},"author":8,"featured_media":10055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[48],"tags":[35,320,73,72,50,40],"class_list":{"0":"post-10041","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog","8":"tag-telecom_trends","9":"tag-telecom-vas","10":"tag-value-added-services","11":"tag-vas","12":"tag-video-surveillance","13":"tag-vsaas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Telecom VAS trend: Revenue on VSaaS and smart intercom | Aipix<\/title>\n<meta name=\"description\" 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