{"id":6190,"date":"2025-03-31T15:41:20","date_gmt":"2025-03-31T15:41:20","guid":{"rendered":"https:\/\/aipix.ai\/blog\/?p=6190"},"modified":"2025-12-20T13:12:18","modified_gmt":"2025-12-20T13:12:18","slug":"the-role-and-future-of-vas-platforms-a-glimpse-into-the-evolution-and-market-trends","status":"publish","type":"post","link":"https:\/\/aipix.ai\/blog\/en\/the-role-and-future-of-vas-platforms-a-glimpse-into-the-evolution-and-market-trends\/","title":{"rendered":"The Role and Future of VAS Platforms: A Glimpse into the Evolution and Market Trends"},"content":{"rendered":"\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\">Value-Added Services Platforms: A Glimpse into the Evolution and Market Trends<\/h1>\n\n\n  \r\n<style>\r\n  .wpj-jtoc.--jtoc-theme-original.--jtoc-has-custom-styles {\r\n      --jtoc-numeration-suffix: \". \";    }\r\n          .wpj-jtoc.--jtoc-theme-original.--jtoc-has-custom-styles {\r\n      --jtoc-hierarchy-offset: 15px;\n--jtoc-background-color: #efefef;\n--jtoc-toc-box-shadow: 0 0 16px #c2c2c280;\n--jtoc-title-color: #000000;\n--jtoc-toggle-color: rgba(22,249,211,0.92);\n--jtoc-link-margin: 0 0 5px 0;\n--jtoc-link-font-size: 125%;    }<\/style>\r\n\r\n<div id=\"wpj-jtoc\" class=\"wpj-jtoc wpj-jtoc--main --jtoc-the-content --jtoc-theme-original --jtoc-title-align-left --jtoc-toggle-icon --jtoc-toggle-position-right --jtoc-toggle-1 --jtoc-has-numeration --jtoc-has-custom-styles --jtoc-is-unfolded\" >\r\n  <!-- TOC -->\r\n  <div class=\"wpj-jtoc--toc \" >\r\n              <div class=\"wpj-jtoc--header\">\r\n        <div class=\"wpj-jtoc--header-main\">\r\n                    <div class=\"wpj-jtoc--title\">\r\n                        <span class=\"wpj-jtoc--title-label\">Table of contents<\/span>\r\n          <\/div>\r\n                                <div class=\"wpj-jtoc--toggle-wrap\">\r\n                                                          <div class=\"wpj-jtoc--toggle-box\">\r\n                  <div class=\"wpj-jtoc--toggle\"><\/div>\r\n                <\/div>\r\n                          <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n            <div class=\"wpj-jtoc--body\">\r\n            <nav class=\"wpj-jtoc--nav\">\r\n        <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                        <a href=\"#key-stages-of-vas-platforms-evolution\" title=\"Key Stages of VAS Platforms Evolution:\" data-numeration=\"1\" >Key Stages of VAS Platforms Evolution:<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                        <a href=\"#modern-trends-driving-growth\" title=\"Modern Trends Driving Growth:\" data-numeration=\"2\" >Modern Trends Driving Growth:<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                        <a href=\"#market-and-investment-dynamics\" title=\"Market and Investment Dynamics\" data-numeration=\"3\" >Market and Investment Dynamics<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                        <a href=\"#key-investment-trends-for-vsaas\" title=\"Key Investment Trends for VSaaS\" data-numeration=\"4\" >Key Investment Trends for VSaaS<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                        <a href=\"#north-america-and-europe\" title=\"North America and Europe\" data-numeration=\"4.1\" >North America and Europe<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                        <a href=\"#asia\" title=\"Asia\" data-numeration=\"4.2\" >Asia<\/a>\r\n                    <\/div><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                        <a href=\"#vas-platforms-roi-and-future-growth\" title=\"VAS Platforms. ROI and Future Growth\" data-numeration=\"5\" >VAS Platforms. ROI and Future Growth<\/a>\r\n                    <\/div><\/li><\/ol>      <\/nav>\r\n          <\/div>\r\n      <\/div>\r\n<\/div>\r\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As the telecommunications industry continues to evolve, <a href=\"https:\/\/aipix.ai\">value-added services (VAS) <\/a>have become a crucial driver for business differentiation, customer retention, and new revenue streams. Initially, telecom operators provided basic services such as voice and data, but with the rise of digitalization, they began offering more advanced services, leading to the development of VAS. Integrating VAS Platforms, including VSaaS, allows operators to create ecosystems that offer customers a comprehensive solution\u2014from basic telecom services to sophisticated security and analytics systems. This contributes to longer customer retention and higher average revenue per user.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"key-stages-of-vas-platforms-evolution\">Key Stages of VAS Platforms Evolution:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Early Beginnings<\/strong>. VAS initially included services like entertainment, information, and mobile apps, allowing telecoms to expand revenue beyond basic offerings.<\/li>\n\n\n\n<li><strong>Cloud Transition<\/strong>. As cloud tech advanced, the \u201cas a Service\u201d model became popular, reducing upfront costs and enabling continuous updates.<\/li>\n\n\n\n<li><strong>The Rise of VSaaS<\/strong>. The introduction of cloud-based video surveillance solutions brought scalability, flexible payments, and integration with AI analytics, revolutionizing the security industry.<\/li>\n<\/ul>\n\n\n\n<p>Over time, the introduction of cloud technologies and AI has transformed how these services are delivered, leading to the rise of Video Surveillance as a Service (VSaaS).<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>AT&amp;T, Verizon, Vodafone, and Orange have already demonstrated successful VAS implementations in their portfolios. In particular, the integration of video surveillance as a service (VSaaS) enables them to transition to subscription models and build long-term customer relationships.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>AT&amp;T and Verizon (North America)<\/em> are actively deploying cloud-based video surveillance solutions for the corporate segment. Project examples demonstrate reduced operational costs and improved response times thanks to centralized management and real-time analytics.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Vodafone (Europe)<\/em> is a part of smart city pilot projects, using VSaaS for integration with urban management systems. This not only enables the monitoring of public safety but also optimizes transportation and infrastructure by combining data from other digital services.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Chinese Operators (Asia)<\/em> actively support government-backed smart city initiatives to integrate VSaaS into national security systems. Such solutions often involve large-scale projects with thousands of cameras consolidated into a unified analytics platform.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"modern-trends-driving-growth\"><strong>Modern Trends Driving Growth:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increased Security Demand<\/strong>. As cybersecurity threats rise, the need for video surveillance systems to monitor public spaces and facilities grows.<\/li>\n\n\n\n<li><strong>Cloud Adoption<\/strong>. VSaaS significantly reduces costs by leveraging centralized cloud services, making it accessible even in regions with limited infrastructure.<\/li>\n\n\n\n<li><strong>AI &amp; IoT Integration<\/strong>. AI-powered analytics, including facial recognition and anomaly detection, are now standard features, enabling smarter surveillance systems.<\/li>\n\n\n\n<li><strong>Smart Cities<\/strong>. Governments are investing in digital infrastructure, using VSaaS as a key component in managing urban environments.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"market-and-investment-dynamics\"><strong>Market and Investment Dynamics<\/strong><\/h2>\n\n\n\n<p>The rising popularity of <a href=\"https:\/\/aipix.ai\">Video Surveillance as a Service (VSaaS) <\/a>is not only driven by technological advancements but also by substantial investments from both telecom operators and investors.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Decreasing Cost of Cloud Technologies<\/li>\n\n\n\n<li>Increased Demand for Integrated Solutions<\/li>\n\n\n\n<li>Active Development of AI and Analytics Technologies<\/li>\n\n\n\n<li>The Need for Enhanced Security Amid Digitalization<\/li>\n<\/ul>\n\n\n\n<p>The VSaaS market is experiencing an annual growth rate of 15-20%, with investments focused on modernizing infrastructure and integrating cloud-based surveillance solutions. The shift from CAPEX (capital expenditure) to OPEX (operational expenditure) is a key driver, reducing the financial burden for clients and increasing the scalability of services.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"key-investment-trends-for-vsaas\"><strong>Key Investment Trends<\/strong> for VSaaS<\/h2>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"north-america-and-europe\">North America and Europe<\/h3>\n\n\n\n<p>Major players like AT&amp;T, Verizon, and Vodafone are investing millions of dollars to modernize their video surveillance systems. For example, AT&amp;T has allocated around USD 75 million for cloud-based surveillance solutions, with VAS Platforms improving operational efficiency and reducing costs for their corporate clients.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Major operators such as <a href=\"https:\/\/www.vodafone.com\">Vodafone<\/a> have invested between EUR 30\u201370 million in smart city pilot projects and the integration of VSaaS into urban infrastructure. Frost &amp; Sullivan reports note that the total investment in the cloud-based video surveillance segment in North America could reach USD 300\u2013500 million over the next 3\u20135 years.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"asia\">Asia<\/h3>\n\n\n\n<p>In regions like China, telecom giants are investing heavily in national smart city projects, with operators like China Mobile dedicating USD 200 million to develop and integrate VSaaS platforms into urban infrastructure. The Indian market is also demonstrating growth: it is forecast that the total volume of investments in the VSaaS segment in India will reach USD 50\u2013100 million in the coming years.\u00a0<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"vas-platforms-roi-and-future-growth\">VAS Platforms. <strong>ROI and Future Growth<\/strong><\/h2>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Investors are increasingly confident in the return on investment (ROI) from VSaaS. By switching to a subscription-based model, operators can recover their investment in just 2-3 years. This model not only offers a faster return but also generates consistent revenue streams over the long term, while offering scalability, security, and cost flexibility for businesses. According to reports from leading agencies like IDC and Frost &amp; Sullivan, the continued expansion of the VSaaS market is expected to drive even higher returns as demand for integrated surveillance and smart city solutions continues to grow (to $2\u20133 billion by 2025 if the current investment dynamics \u2013 15\u201320% annual growth \u2013 continue). In regions undergoing active digital transformation, such as Asia and Latin America, growth rates may be even higher.\u00a0<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For telecom operators and investors, integrating VSaaS into their portfolios not only supports digital transformation but also paves the way for new revenue streams and improved customer loyalty. The move towards cloud-based video surveillance is a strategic investment that promises significant growth and long-term benefits.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">To explore more on investment opportunities and strategies in the VAS including VSaaS sector, download the full report!<\/p>\n\n\n\n<div style=\"height:68px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-leadin-hubspot-form-block\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 26816904,\n\t\t\t\t\t\t\t\t\tformId: \"095071f9-0d28-4d7d-a38c-40bbe8037615\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1775396987000-0476027425\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1775396987000-0476027425\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The future of telecom is near: how VAS platforms, like Aipix, including VSaaS, are transforming customer retention and unlocking new revenue streams in the evolving telecom landscape.<\/p>\n<div class=\"post-tags-on-image\" style=\"display:none;\"><a href=\"https:\/\/aipix.ai\/blog\/en\/tag\/isp\/\" class=\"post-tag\">ISP<\/a> <a href=\"https:\/\/aipix.ai\/blog\/en\/tag\/telecom\/\" class=\"post-tag\">Telecom<\/a> <a href=\"https:\/\/aipix.ai\/blog\/en\/tag\/telecom-market\/\" class=\"post-tag\">Telecom market<\/a> <\/div>","protected":false},"author":4,"featured_media":6198,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[48],"tags":[138,36,141,144,142,134,73,72],"class_list":{"0":"post-6190","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog","8":"tag-isp","9":"tag-telecom","10":"tag-telecom-market","11":"tag-telecom-market-insights","12":"tag-telecom-market-trends","13":"tag-telecom-operator","14":"tag-value-added-services","15":"tag-vas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VAS Platforms: Expert Research 2025 | Aipix<\/title>\n<meta name=\"description\" content=\"Get report of the latest insights about VSaaS &amp; VAS Platforms development across the globe. Get research from Aipix VAS provider for Telcos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aipix.ai\/blog\/en\/the-role-and-future-of-vas-platforms-a-glimpse-into-the-evolution-and-market-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VAS Platforms: Expert Research 2025 | Aipix\" \/>\n<meta property=\"og:description\" content=\"Get report of the latest insights about VSaaS &amp; VAS Platforms development across the globe. Get research from Aipix VAS provider for Telcos\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aipix.ai\/blog\/en\/the-role-and-future-of-vas-platforms-a-glimpse-into-the-evolution-and-market-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"aipix.ai\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aipix.platform\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-31T15:41:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-20T13:12:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aipix.ai\/blog\/wp-content\/uploads\/2025\/03\/vas_platform_vsaas_platform_trends.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1902\" \/>\n\t<meta property=\"og:image:height\" content=\"1064\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Olena Mojsievich\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Olena Mojsievich\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"VAS Platforms: Expert Research 2025 | Aipix","description":"Get report of the latest insights about VSaaS & VAS Platforms development across the globe. Get research from Aipix VAS provider for Telcos","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aipix.ai\/blog\/en\/the-role-and-future-of-vas-platforms-a-glimpse-into-the-evolution-and-market-trends\/","og_locale":"en_US","og_type":"article","og_title":"VAS Platforms: Expert Research 2025 | Aipix","og_description":"Get report of the latest insights about VSaaS & VAS Platforms development across the globe. Get research from Aipix VAS provider for Telcos","og_url":"https:\/\/aipix.ai\/blog\/en\/the-role-and-future-of-vas-platforms-a-glimpse-into-the-evolution-and-market-trends\/","og_site_name":"aipix.ai","article_publisher":"https:\/\/www.facebook.com\/aipix.platform","article_published_time":"2025-03-31T15:41:20+00:00","article_modified_time":"2025-12-20T13:12:18+00:00","og_image":[{"width":1902,"height":1064,"url":"https:\/\/aipix.ai\/blog\/wp-content\/uploads\/2025\/03\/vas_platform_vsaas_platform_trends.webp","type":"image\/webp"}],"author":"Olena Mojsievich","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Olena Mojsievich","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aipix.ai\/blog\/the-role-and-future-of-vas-platforms-a-glimpse-into-the-evolution-and-market-trends\/#article","isPartOf":{"@id":"https:\/\/aipix.ai\/blog\/the-role-and-future-of-vas-platforms-a-glimpse-into-the-evolution-and-market-trends\/"},"author":{"name":"Olena Mojsievich","@id":"https:\/\/aipix.ai\/blog\/es\/#\/schema\/person\/a4bc992868a410548f492a8c303062c1"},"headline":"The Role and Future of VAS Platforms: A Glimpse into the Evolution and Market Trends","datePublished":"2025-03-31T15:41:20+00:00","dateModified":"2025-12-20T13:12:18+00:00","mainEntityOfPage":{"@id":"https:\/\/aipix.ai\/blog\/the-role-and-future-of-vas-platforms-a-glimpse-into-the-evolution-and-market-trends\/"},"wordCount":923,"image":{"@id":"https:\/\/aipix.ai\/blog\/the-role-and-future-of-vas-platforms-a-glimpse-into-the-evolution-and-market-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/aipix.ai\/blog\/wp-content\/uploads\/2025\/03\/vas_platform_vsaas_platform_trends.webp","keywords":["ISP","Telecom","Telecom market","Telecom Market Insights","Telecom Market Trends","Telecom Operator","Value-Added Services","VAS"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/aipix.ai\/blog\/the-role-and-future-of-vas-platforms-a-glimpse-into-the-evolution-and-market-trends\/","url":"https:\/\/aipix.ai\/blog\/the-role-and-future-of-vas-platforms-a-glimpse-into-the-evolution-and-market-trends\/","name":"VAS Platforms: Expert Research 2025 | Aipix","isPartOf":{"@id":"https:\/\/aipix.ai\/blog\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aipix.ai\/blog\/the-role-and-future-of-vas-platforms-a-glimpse-into-the-evolution-and-market-trends\/#primaryimage"},"image":{"@id":"https:\/\/aipix.ai\/blog\/the-role-and-future-of-vas-platforms-a-glimpse-into-the-evolution-and-market-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/aipix.ai\/blog\/wp-content\/uploads\/2025\/03\/vas_platform_vsaas_platform_trends.webp","datePublished":"2025-03-31T15:41:20+00:00","dateModified":"2025-12-20T13:12:18+00:00","author":{"@id":"https:\/\/aipix.ai\/blog\/es\/#\/schema\/person\/a4bc992868a410548f492a8c303062c1"},"description":"Get report of the latest insights about VSaaS & VAS Platforms development across the globe. Get research from Aipix VAS provider for Telcos","breadcrumb":{"@id":"https:\/\/aipix.ai\/blog\/the-role-and-future-of-vas-platforms-a-glimpse-into-the-evolution-and-market-trends\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aipix.ai\/blog\/the-role-and-future-of-vas-platforms-a-glimpse-into-the-evolution-and-market-trends\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aipix.ai\/blog\/the-role-and-future-of-vas-platforms-a-glimpse-into-the-evolution-and-market-trends\/#primaryimage","url":"https:\/\/aipix.ai\/blog\/wp-content\/uploads\/2025\/03\/vas_platform_vsaas_platform_trends.webp","contentUrl":"https:\/\/aipix.ai\/blog\/wp-content\/uploads\/2025\/03\/vas_platform_vsaas_platform_trends.webp","width":1902,"height":1064,"caption":"vas & vsaas platform trends"},{"@type":"BreadcrumbList","@id":"https:\/\/aipix.ai\/blog\/the-role-and-future-of-vas-platforms-a-glimpse-into-the-evolution-and-market-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aipix.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"The Role and Future of VAS Platforms: A Glimpse into the Evolution and Market Trends"}]},{"@type":"WebSite","@id":"https:\/\/aipix.ai\/blog\/es\/#website","url":"https:\/\/aipix.ai\/blog\/es\/","name":"aipix.ai","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aipix.ai\/blog\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/aipix.ai\/blog\/es\/#\/schema\/person\/a4bc992868a410548f492a8c303062c1","name":"Olena Mojsievich","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aipix.ai\/blog\/es\/#\/schema\/person\/image\/","url":"https:\/\/aipix.ai\/blog\/wp-content\/litespeed\/avatar\/65a2c27d264be47a591c243c446a9966.jpg?ver=1775042560","contentUrl":"https:\/\/aipix.ai\/blog\/wp-content\/litespeed\/avatar\/65a2c27d264be47a591c243c446a9966.jpg?ver=1775042560","caption":"Olena Mojsievich"},"description":"Olena is a CMO and marketing strategist with deep expertise in telecom, B2C and B2B sales, and business development. With years of experience helping global companies grow, she shares real-world strategies that drive revenue, boost customer acquisition, and build long-term brand value. As an expert writer and consultant, Olena breaks down complex marketing and sales tactics into practical insights you can actually use \u2014 whether you're scaling a local customer-oriented ISP or leading a telecom enterprise. Follow her for fresh, no-fluff advice on telecom marketing, digital growth, and business strategy.","sameAs":["http:\/\/www.aipix.ai","https:\/\/www.linkedin.com\/in\/olena-mojsievich\/","https:\/\/www.youtube.com\/@aipix_ai"],"url":"https:\/\/aipix.ai\/blog\/en\/author\/elena\/"}]}},"_links":{"self":[{"href":"https:\/\/aipix.ai\/blog\/en\/wp-json\/wp\/v2\/posts\/6190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aipix.ai\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aipix.ai\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aipix.ai\/blog\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/aipix.ai\/blog\/en\/wp-json\/wp\/v2\/comments?post=6190"}],"version-history":[{"count":16,"href":"https:\/\/aipix.ai\/blog\/en\/wp-json\/wp\/v2\/posts\/6190\/revisions"}],"predecessor-version":[{"id":9364,"href":"https:\/\/aipix.ai\/blog\/en\/wp-json\/wp\/v2\/posts\/6190\/revisions\/9364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aipix.ai\/blog\/en\/wp-json\/wp\/v2\/media\/6198"}],"wp:attachment":[{"href":"https:\/\/aipix.ai\/blog\/en\/wp-json\/wp\/v2\/media?parent=6190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aipix.ai\/blog\/en\/wp-json\/wp\/v2\/categories?post=6190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aipix.ai\/blog\/en\/wp-json\/wp\/v2\/tags?post=6190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}