{"id":9491,"date":"2025-08-07T09:57:01","date_gmt":"2025-08-07T09:57:01","guid":{"rendered":"https:\/\/aipix.ai\/blog\/?p=9491"},"modified":"2025-12-22T10:17:46","modified_gmt":"2025-12-22T10:17:46","slug":"vozes-do-futuro-digital-na-america-latina-evolucao-das-telecomunicacoes-e-provedores-de-internet","status":"publish","type":"post","link":"https:\/\/aipix.ai\/blog\/pt\/voices-of-the-digital-future-in-latin-america-evolution-of-telcos-and-isps\/","title":{"rendered":"Vozes do Futuro Digital na Am\u00e9rica Latina: Evolu\u00e7\u00e3o das Telecomunica\u00e7\u00f5es e ISPs"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Transforma\u00e7\u00e3o digital na Am\u00e9rica Latina: a nova era das empresas de telecomunica\u00e7\u00f5es e provedores de internet<\/h1>\n\n\n  \r\n    \r\n<div id=\"wpj-jtoc\" class=\"wpj-jtoc wpj-jtoc--main  --jtoc-the-content --jtoc-theme-original --jtoc-title-align-left --jtoc-toggle-icon --jtoc-toggle-position-right --jtoc-toggle-1 --jtoc-has-numeration --jtoc-numeration-legacy --jtoc-has-custom-styles --jtoc-is-unfolded --jtoc-align-left\" >\r\n  <!-- TOC -->\r\n        <div class=\"wpj-jtoc--toc wpj-jtoc--toc-inline\" >\r\n              <div class=\"wpj-jtoc--header\">\r\n        <div class=\"wpj-jtoc--header-main\">\r\n                    <div class=\"wpj-jtoc--title\">\r\n                        <span class=\"wpj-jtoc--title-label\">\u00cdndice<\/span>\r\n          <\/div>\r\n                                <div class=\"wpj-jtoc--toggle-wrap\">\r\n                                                          <div class=\"wpj-jtoc--toggle-box\">\r\n                  <div class=\"wpj-jtoc--toggle\"><\/div>\r\n                <\/div>\r\n                          <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n            <div class=\"wpj-jtoc--body\">\r\n            <nav class=\"wpj-jtoc--nav\">\r\n        <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#the-latin-american-telecom-market-a-pioneer-in-chile\"  title=\"O mercado latino-americano de telecomunica\u00e7\u00f5es, pioneiro no Chile\" data-numeration=\"1\">O mercado latino-americano de telecomunica\u00e7\u00f5es, pioneiro no Chile<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#introduction-of-latin-american-telecom-market\"  title=\"Introdu\u00e7\u00e3o ao Mercado Latino-Americano de Telecomunica\u00e7\u00f5es\" data-numeration=\"1.1\">Introdu\u00e7\u00e3o ao Mercado Latino-Americano de Telecomunica\u00e7\u00f5es<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#brazil-and-chile-lead-the-way\"  title=\"Brasil e Chile lideram o caminho\" data-numeration=\"1.2\">Brasil e Chile lideram o caminho<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#the-evolution-of-the-internet-in-chile\"  title=\"A evolu\u00e7\u00e3o da Internet no Chile\" data-numeration=\"1.3\">A evolu\u00e7\u00e3o da Internet no Chile<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#wircoms-strategy-in-latin-american-telecom-market-a-focus-on-post-sales-service\"  title=\"Estrat\u00e9gia da Wircom no mercado de telecomunica\u00e7\u00f5es da Am\u00e9rica Latina: foco no servi\u00e7o p\u00f3s-venda\" data-numeration=\"1.4\">Estrat\u00e9gia da Wircom no mercado de telecomunica\u00e7\u00f5es da Am\u00e9rica Latina: foco no servi\u00e7o p\u00f3s-venda<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#collaboration-and-differentiation\"  title=\"Colabora\u00e7\u00e3o e Diferencia\u00e7\u00e3o\" data-numeration=\"1.5\">Colabora\u00e7\u00e3o e Diferencia\u00e7\u00e3o<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#the-future-of-wircom\"  title=\"O futuro da Wircom\" data-numeration=\"1.6\">O futuro da Wircom<\/a>\r\n                    <\/div><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#conclusion-on-latin-american-telecom-market\"  title=\"Conclus\u00e3o sobre o mercado de telecomunica\u00e7\u00f5es latino-americano\" data-numeration=\"2\">Conclus\u00e3o sobre o mercado de telecomunica\u00e7\u00f5es latino-americano<\/a>\r\n                    <\/div><\/li><\/ol>      <\/nav>\r\n          <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O mercado latino-americano de telecomunica\u00e7\u00f5es, pioneiro no Chile<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bem-vindo a esta conversa aprofundada sobre&nbsp;<strong>O mercado latino-americano de telecomunica\u00e7\u00f5es: um pioneiro no Chile<\/strong>. Hoje, contamos com a presen\u00e7a de <strong>John Guerrero, CEO da Wircom Telecomunicaciones SpA.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/aipix.ai\/blog\/wp-content\/uploads\/2025\/08\/wircom_ceo.webp\" alt=\"\" class=\"wp-image-9494\" srcset=\"https:\/\/aipix.ai\/blog\/wp-content\/uploads\/2025\/08\/wircom_ceo.webp 500w, https:\/\/aipix.ai\/blog\/wp-content\/uploads\/2025\/08\/wircom_ceo-300x300.webp 300w, https:\/\/aipix.ai\/blog\/wp-content\/uploads\/2025\/08\/wircom_ceo-150x150.webp 150w, https:\/\/aipix.ai\/blog\/wp-content\/uploads\/2025\/08\/wircom_ceo-12x12.webp 12w, https:\/\/aipix.ai\/blog\/wp-content\/uploads\/2025\/08\/wircom_ceo-370x370.webp 370w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.wircom.cl\/\">Wircom Telecomunica\u00e7\u00f5es SpA<\/a><\/strong>&nbsp;\u00e9 uma empresa chilena de telecomunica\u00e7\u00f5es reconhecida por sua abordagem \u00e1gil para fornecer conectividade de alto desempenho e solu\u00e7\u00f5es baseadas em nuvem em toda a Am\u00e9rica Latina. Fundada com a miss\u00e3o de preencher lacunas digitais em regi\u00f5es carentes, a Wircom expandiu rapidamente sua presen\u00e7a, oferecendo servi\u00e7os flex\u00edveis de fibra, sem fio e sat\u00e9lite, adaptados \u00e0s necessidades locais.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Participam da discuss\u00e3o Sergei Vychuzhanin, cofundador da Aipix, empresa especializada em intelig\u00eancia de v\u00eddeo avan\u00e7ada e solu\u00e7\u00f5es em nuvem, juntamente com Sebasti\u00e1n Jim\u00e9nez, representante regional da Aipix. Juntos, eles exploram como a inova\u00e7\u00e3o em VSaaS e servi\u00e7os de telecomunica\u00e7\u00f5es est\u00e1 transformando o cen\u00e1rio digital da regi\u00e3o, abordando desafios espec\u00edficos da Am\u00e9rica Latina, como lacunas de infraestrutura, ambientes regulat\u00f3rios e a crescente demanda por redes de comunica\u00e7\u00e3o confi\u00e1veis, escal\u00e1veis e seguras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta conversa oferece insights valiosos sobre como pioneiros locais como a Wircom n\u00e3o est\u00e3o apenas impulsionando a ado\u00e7\u00e3o tecnol\u00f3gica, mas tamb\u00e9m moldando o futuro da conectividade e dos servi\u00e7os inteligentes na Am\u00e9rica Latina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro<\/strong>, CEO da Wircom Telecomunicaciones SpA, junta-se <strong>Sergei Vychuzhanin<\/strong>, um dos fundadores da Aipix, para uma discuss\u00e3o sobre a evolu\u00e7\u00e3o do cen\u00e1rio das telecomunica\u00e7\u00f5es na Am\u00e9rica Latina. A conversa \u00e9 apresentada por <strong><a href=\"https:\/\/www.linkedin.com\/in\/sebastianjpg\/\">Sebasti\u00e1n Jim\u00e9nez<\/a><\/strong>, BDM na LATAM da Aipix, que representa a empresa na regi\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Vozes do Futuro Digital na Am\u00e9rica Latina: Evolu\u00e7\u00e3o das Telecomunica\u00e7\u00f5es e ISPs\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/TjxcIJSdW3I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Introdu\u00e7\u00e3o de <strong>Mercado de Telecomunica\u00e7\u00f5es da Am\u00e9rica Latina<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebasti\u00e1n Jim\u00e9nez (Aipix):<\/strong> I&#8217;m very excited about today&#8217;s episode. We&#8217;re going to dive into the Latin American telecom market, with a special focus on Chile, a true pioneer in the region. To help us with this, we have two amazing guests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do Chile, temos John Guerrero, CEO da Wircom Telecomunicaciones. John tem mais de 20 anos de experi\u00eancia no setor e \u00e9 um ator fundamental no fornecimento de servi\u00e7os de fibra \u00f3ptica e banda larga em todo o Chile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> Thank you so much for the invitation. It&#8217;s a pleasure to be here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebasti\u00e1n Jim\u00e9nez (Aipix):<\/strong> Tamb\u00e9m contamos com Sergei Vychuzhanin, um dos fundadores da Aipix. Sergei tamb\u00e9m possui mais de 20 anos de experi\u00eancia no desenvolvimento de servi\u00e7os e produtos para empresas de telecomunica\u00e7\u00f5es e provedores de internet. Bem-vindo, Sergei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sergei Vychuzhanin (Aipix):<\/strong> Obrigado. \u00c9 um prazer estar aqui.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebasti\u00e1n Jim\u00e9nez (Aipix):<\/strong> Assim como o John, tamb\u00e9m sou chileno e represento a Aipix na Am\u00e9rica Latina. Para come\u00e7ar, John, quero te fazer uma pergunta direta. Com base em seus muitos anos de experi\u00eancia, qual voc\u00ea considera a maior diferen\u00e7a entre o mercado de telecomunica\u00e7\u00f5es da Am\u00e9rica Latina e o resto do mundo?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> The main thing is our unique geography. Most of South America has very complex terrain, with a lot of forests, mountains, hills, and coasts. In places like Colombia, for example, you have to cross the entire continent, from the Atlantic to the Pacific, to provide service. Because of this, it&#8217;s very common to see a mix of technologies (satellite, fiber optic, and wireless links) all working together to reach certain areas.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brasil e Chile lideram o caminho<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebasti\u00e1n Jim\u00e9nez (Aipix):<\/strong> That&#8217;s a great point. You mentioned Brazil, which has a huge market. Among Brazil and the other countries in the region, which would you say is the leader in innovation?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> If you include Brazil, it&#8217;s definitely Brazil, followed by Chile. Brazil has the largest interconnection point in the world. It has more internet traffic than any other country, even more than the United States. All of South America, and a large part of North America, connects through Brazil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebasti\u00e1n Jim\u00e9nez (Aipix):<\/strong> That&#8217;s true. So Brazil is first, and you&#8217;d put Chile second?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> In terms of speed, Chile has some of the highest internet speeds in the world. We&#8217;re ranked second or third. The big difference, though, is the size of the population. Chile is a small country with 18 million people, while Brazil has a population of over 250 million.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sergei Vychuzhanin (Aipix):<\/strong> John, sempre foi assim no Chile? Ou \u00e9 um desenvolvimento mais recente?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> Chile&#8217;s technological development really took off after the 1990s. We transitioned from a military dictatorship to a democracy, which opened up the country to the world. We were one of the first South American countries to sign free trade agreements with Europe, North America, and China. This led to many international projects. Spanish and Italian companies, for instance, won concessions to build highways with free-flow systems, which required installing fiber optics. The University of Chile also started bringing in the first email systems and servers, making us pioneers in the region.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebasti\u00e1n Jim\u00e9nez (Aipix):<\/strong> That\u2019s an excellent point. I remember as a kid in the &#8217;90s, I was using Windows 98 in school. I&#8217;ve talked to people in other countries in the region, and they didn&#8217;t have that same level of development at the time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> Exactly. I&#8217;m from an older generation, and I was in high school in the early &#8217;90s. We had technical programs where we could study computer programming. I was programming in COBOL, Pascal, and FORTRAN when I was 15. Then Windows came along, and it was a marvel.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A evolu\u00e7\u00e3o da Internet no Chile<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebasti\u00e1n Jim\u00e9nez (Aipix):<\/strong> John, I know that Wircoms is expanding beyond Chile. You&#8217;re working in other countries. With that in mind, is regional collaboration key, or is it overrated?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> You have to understand that while we all speak Spanish, our cultures are very different. For me, entering new markets has been a slow process because I&#8217;ve spent a lot of time giving talks and doing consulting to understand the local cultures. For example, in Colombia, we&#8217;re focusing on B2B services, not the end user. We&#8217;re leveraging the experience and engineering that Chile has, which is about five to ten years ahead of many other countries. Our goal is to pass on that knowledge, just as European countries did for us. I worked for a Spanish company for 18 years, and a lot of our expertise comes from those international projects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebasti\u00e1n Jim\u00e9nez (Aipix):<\/strong> So, Chile is now contributing to the region, just as Europe contributed to Chile in the past. That&#8217;s a great example. Now, what&#8217;s the market like in Chile today? Give us a snapshot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> Hoje, a internet tornou-se uma commodity no Chile. Implementar servi\u00e7os de internet j\u00e1 n\u00e3o \u00e9 um projeto de engenharia de grande porte que exija muitos recursos. Estimo que existam cerca de 200 pequenas empresas atendendo a \u00e1reas espec\u00edficas. Embora 94% da popula\u00e7\u00e3o tenha algum tipo de acesso \u00e0 internet, incluindo a m\u00f3vel, acredito que menos de 80% possuam fibra \u00f3ptica em casa. Nossa geografia \u2014 com 6.000 quil\u00f4metros de extens\u00e3o e apenas 350 quil\u00f4metros de largura \u2014 torna a expans\u00e3o da infraestrutura muito dif\u00edcil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But in the long term, I believe the internet will eventually be given away for free. I think telecom companies will have to shift from being &#8220;telcos&#8221; to being &#8220;tech companies.&#8221; The biggest challenge we have in Chile is the low cost of internet service. You can get internet for $10 here, while in the US, the cheapest plan is around $30 to $40. It&#8217;s unsustainable to keep lowering prices. Instead, companies will need to provide the internet for free and make money from value-added services like home security cameras, TV rentals, and home automation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebasti\u00e1n Jim\u00e9nez (Aipix):<\/strong> So you&#8217;re saying the internet will be free, and companies will charge for other services?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> Exactly. It&#8217;s the only way to sustain a business in this market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sergei Vychuzhanin (Aipix):<\/strong> That&#8217;s an interesting point. In this scenario, how do operators generate revenue? It&#8217;s one thing to compete on fiber, but how can you compete when everyone is giving away the internet for free? The additional services you mentioned would also need to be very competitive, especially when you&#8217;re up against companies like Google and YouTube.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> Este \u00e9 um dos grandes desafios que enfrentamos. O mercado \u00e9 incrivelmente competitivo. Um novo participante, por exemplo, est\u00e1 disposto a operar com preju\u00edzo por cinco anos apenas para ganhar participa\u00e7\u00e3o de mercado. O que acontece quando o mercado come\u00e7a a ficar mais concentrado?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Movistar, one of the biggest companies in the world, is selling its infrastructure here. They created a neutral network called Onnet, and they&#8217;re selling off their infrastructure to other operators. They&#8217;re becoming infrastructure managers, and they&#8217;re letting other players fight for the smaller market.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Wircom&#8217;s Strategy <\/strong>em <strong>Mercado de Telecomunica\u00e7\u00f5es da Am\u00e9rica Latina: Foco no Servi\u00e7o P\u00f3s-Venda<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebasti\u00e1n Jim\u00e9nez (Aipix):<\/strong> Diante desse cen\u00e1rio competitivo, o que a Wircom est\u00e1 fazendo para se destacar?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> We&#8217;re going against the current. We&#8217;ve built over 650 kilometers of fiber. What we&#8217;re doing is offering our infrastructure to smaller ISPs on an exclusive basis, not as a shared, open network. The neutral network model, like Onnet, has been slow. When you have three or four different operators on the same fiber, it causes delays and problems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, we&#8217;re betting on the small companies developing their own niche markets and focusing on <strong>servi\u00e7o p\u00f3s-venda<\/strong>. In Chile, everything is very centralized and managed from the capital. If you live in a rural area, it can take 48 to 72 hours for a technician to show up. A local operator could get there in six to eight hours, or even less if they\u2019re in the same town. A customer can&#8217;t be without service for two or three days. Post-sales service and response time are our competitive advantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ideally, we&#8217;ll eventually have dual connections, with a 5G chip as a backup. In Chile, 5G is very developed, with about 90% coverage. But that&#8217;s a costly solution that customers aren&#8217;t willing to pay for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebasti\u00e1n Jim\u00e9nez (Aipix):<\/strong> That&#8217;s true. The focus on rural areas and post-sales service is what makes Wircom different. What other things are you doing to stand out, perhaps with value-added services?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> We started as a B2C company, but as we built our infrastructure, we realized we needed to help smaller operators. The average speed in Chile is now 500 megabits per second or higher, so we needed to help them compete. We also started a different business model, renting our infrastructure to larger national companies in areas where they don&#8217;t have coverage. For example, they might rent our fiber to connect their 5G towers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;re also developing our own software. For our TV service, we created our own OTT platform because the existing services charged per user. We felt like we were working for the software owner, not for ourselves. We created a basic but functional linear IPTV platform without a lot of bells and whistles. Our stats show that people don&#8217;t use all the channels anyway; they mostly watch the main five channels. The people who watch linear TV are typically over 40. Younger generations get their information from social media and YouTube. Our TV service is designed for that older generation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebasti\u00e1n Jim\u00e9nez (Aipix):<\/strong> Developing your own software is a great example of how to differentiate yourselves and not be beholden to others. Now, what about other technologies? For example, Aipix specializes in video surveillance and smart cities. Is that something you&#8217;re looking into?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> The topic of security is a common conversation everywhere in Latin America. Crime and safety are major concerns in every country, and there\u2019s a strong sense of vulnerability. It&#8217;s a very good market for telcos to get into. We could offer security camera kits with a monthly fee. Unfortunately, customers in Chile are not willing to pay a lot for these systems. A basic security kit costs $50-$60, but when a thief breaks in, the first thing they take or destroy is the DVR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, a empresa precisa fazer o investimento inicial e projetar o retorno. Ter\u00edamos que oferecer o servi\u00e7o por meio de uma assinatura de custo muito baixo e, na Am\u00e9rica Latina, essa assinatura teria que fazer parte de um pacote.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebasti\u00e1n Jim\u00e9nez (Aipix):<\/strong> That&#8217;s a great point. It all comes down to a bundled subscription service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> Exactly. You can&#8217;t just charge a customer per device. A typical home might have four or five cameras. You need to install the cameras, a switch, and all the wiring, which is a huge upfront investment. If you charge just one or two dollars per camera, the monthly bill ends up being the same as their internet plan. That&#8217;s a hard sell because the customer can just go to a store, buy a $50 camera kit once, and be done with it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We need to think about new business models. We&#8217;re already inside people&#8217;s homes and businesses; the first step is complete. Now, we need to develop products that people actually want to use, from access control to smart alarms. Everything is on an IP network now, so we need to become technology companies. We have the cable in the house, we just need to develop the ideas to launch new and exciting products.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Colabora\u00e7\u00e3o e Diferencia\u00e7\u00e3o<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sergei Vychuzhanin (Aipix):<\/strong> I have a comment on collaboration. Many customers don&#8217;t want to buy and install their own surveillance kits. Instead, they go to companies that specialize in installing these systems. We know these types of companies exist everywhere. Do you think there&#8217;s an opportunity for telecom operators to partner with these security companies? It would allow them to offer security services without having to build that expertise themselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> Sim, isso certamente aceleraria o desenvolvimento desses servi\u00e7os. No Chile, existem muitas empresas de seguran\u00e7a. At\u00e9 a DirecTV lan\u00e7ou um servi\u00e7o de seguran\u00e7a e monitoramento 24 horas por dia, 7 dias por semana, com centenas de telas em sua sala de monitoramento. Mas hoje, a tecnologia est\u00e1 se tornando t\u00e3o acess\u00edvel e digital. Um t\u00e9cnico que sabe instalar um cabo de fibra \u00f3ptica tamb\u00e9m pode instalar um cabo de rede para uma c\u00e2mera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Telecom companies see these services as an additional product and a new source of monthly revenue, so they&#8217;re always interested. Smaller companies have an advantage here: they\u2019re more flexible. A company like Movistar, for example, is like a big white elephant. It can take them two months just to make a decision, while a small company can make the same decision in a week or two. This flexibility allows them to innovate and adapt much faster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebasti\u00e1n Jim\u00e9nez (Aipix):<\/strong> As empresas menores t\u00eam menos burocracia e uma abordagem mais direta. E esses servi\u00e7os extras s\u00e3o o que, em \u00faltima an\u00e1lise, atrai e ret\u00e9m clientes, certo?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> Yes. The internet is a commodity now; any company can sell you the same service. The traffic system in Chile is very well-organized. We have a separate national and international traffic system, and 70-80% of the content is in Chile. So, there isn&#8217;t much engineering expertise needed just to provide internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if a customer has a hard time leaving because they have access control, security monitoring, and a host of other services with you, they&#8217;re much more likely to stay. That&#8217;s the key: giving the customer a good quality product with a real difference.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebasti\u00e1n Jim\u00e9nez (Aipix):<\/strong> Voc\u00ea consegue se lembrar de algum exemplo espec\u00edfico de parceria ou colabora\u00e7\u00e3o bem-sucedida que a Wircom teve?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> Eu tinha algumas pequenas caixas Linux feitas na China para um servi\u00e7o OTT. N\u00f3s as entregamos para uma empresa chamada HiEx, sediada no Peru, mas com opera\u00e7\u00f5es em cinco pa\u00edses. N\u00f3s os ajudamos a desenvolver sua plataforma OTT para que fosse compat\u00edvel com nosso hardware. Agora, essa mesma caixa \u00e9 vendida no Equador, Col\u00f4mbia, Peru, Bol\u00edvia e Chile. Participamos de todo o processo, desde a integra\u00e7\u00e3o do aplicativo at\u00e9 as mudan\u00e7as f\u00edsicas no hardware. Por exemplo, a caixa que constru\u00edmos para o Chile era bem aberta, mas na Am\u00e9rica Central tivemos que mudar o design para manter baratas e outros insetos longe. Ent\u00e3o, voc\u00ea precisa adaptar constantemente suas solu\u00e7\u00f5es para cada pa\u00eds.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O futuro da Wircom<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebasti\u00e1n Jim\u00e9nez (Aipix):<\/strong> You&#8217;re right, every solution has to be adapted to the characteristics of each country. On that note, what do we do with all the old hardware, like the old cameras, that&#8217;s sitting around? There are thousands of them that are either unused or no longer supported. Can we reuse them?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> It&#8217;s a matter of price. In Chile, people are more focused on cost than quality, so you have a huge variety of products. Ideally, if the cameras are ONVIF, we can reuse them. But if they&#8217;re not, it&#8217;s very difficult. This is another reason why I think the service provider will have to make the investment. We would say, &#8220;We\u2019ll replace your old cameras with our own cameras that work with our service.&#8221; It&#8217;s the only way to ensure the quality of the service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebasti\u00e1n Jim\u00e9nez (Aipix):<\/strong> That makes sense. We have to work with what&#8217;s available. Now, is there a particular milestone that you&#8217;re most proud of at Wircom?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> I&#8217;m proud of the whole journey. We&#8217;ve been in the market for 15 years. We started with wireless services, and then in 2014, we began building our fiber network. Wircom was the first to build a mini data center in a province 200 kilometers north of the capital. We have our own <a href=\"https:\/\/www.netflix.com\">CDN para Netflix<\/a>, Google e Facebook, e distribu\u00edmos a partir da\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But opening our operation in Colombia was a huge milestone. We were profitable from day one, which is not a small thing. A company owner came to see our facilities and our operation in Chile and asked us to expand to Colombia. We made a big investment to standardize our system using Juniper for our core and HP servers. That level of standardization has been a huge selling point, and it&#8217;s why larger companies are now negotiating with us. They see us as a serious company that maintains a high standard, even though we&#8217;re a small player.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;re also entering a new market: providing services to highways in Chile, including toll systems, SOS services, and security cameras. We&#8217;re always learning and diversifying our business to survive and thrive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebasti\u00e1n Jim\u00e9nez (Aipix):<\/strong> That&#8217;s impressive. Congratulations. How do you see Wircom&#8217;s Colombia operation in five years?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> I believe our Colombia operation will be bigger than our Chile operation in five years. We might even sell our Chile business and move completely to Colombia. It&#8217;s a huge market, with 55 million people, and there\u2019s a massive lack of services. For a long time, no one wanted to invest because of the political and social risks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;re using the same model we used in Chile. We&#8217;re starting in the provinces. I go there myself to talk to the ISP owners and find out what they need. What they consider a &#8220;small ISP&#8221; with 10,000 to 15,000 subscribers, we would consider a medium-sized ISP in Chile. We help them think bigger, teaching them about things like ASNs and <a href=\"https:\/\/aipix.ai\/blog\/en\/the-future-of-telecommunication-and-internet-infrastructure-the-critical-role-of-ipv4-to-ipv6-adoption-worldwide\/\">IPv6<\/a>, which is something many of them haven&#8217;t done before. We&#8217;re helping them transition from just reselling dedicated internet to building a more robust and professional operation. We&#8217;re creating a mental shift, which is something Chile has already figured out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebasti\u00e1n Jim\u00e9nez (Aipix):<\/strong> So there&#8217;s a lot of room for innovation in Colombia. This is a great opportunity for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> Yes. I&#8217;m passionate about what I do. I always have to be moving and innovating. As I always say, it&#8217;s 30% knowledge and 70% passion. To innovate, you have to be willing to make mistakes. If everything worked the first time, I would have bought Apple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebasti\u00e1n Jim\u00e9nez (Aipix):<\/strong> That&#8217;s a perfect way to put it. You have to launch pilot programs and test new technologies. That\u2019s how you discover their true potential and keep innovating. Wircom is a great example of that. I&#8217;ve always respected your career and what you&#8217;ve accomplished, especially in connecting rural areas in a country with such a challenging geography.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, one final question, John: What&#8217;s one piece of advice you would give to someone who wants to start a telecom business in the region?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> The most important thing is to be well-prepared. Study the market thoroughly before you start. There are thousands of options, but not all of them will be right for you. The initial investment can be very high. You could start small, like many ISPs in Chile, by using equipment like Mikrotik. It&#8217;s a great all-in-one solution for small companies because it can act as a router, a switch, and a server for a very accessible price. You have to study the market well and make decisions based on your own research, not just on what others tell you. As a business owner, every decision you make affects your wallet, so you have to be calm and think things through.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebasti\u00e1n Jim\u00e9nez (Aipix):<\/strong> That&#8217;s great advice. You have to test the waters, as we say in Chile. Sergei, any final comments? I&#8217;m going to close out the interview.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sergei Vychuzhanin (Aipix):<\/strong> Para mim, isso foi muito interessante. Aprendi muitas coisas espec\u00edficas sobre o Chile, seu mercado de telecomunica\u00e7\u00f5es e a enorme diferen\u00e7a entre \u00e1reas urbanas e rurais. Muito obrigado, John, por compartilhar sua hist\u00f3ria e sua expertise. Boa sorte para a Wircom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> Muito obrigado pelo convite, Sebasti\u00e1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sebasti\u00e1n Jim\u00e9nez (Aipix):<\/strong> Obrigado a ambos. Esta foi uma conversa muito interessante. John, mais um grande obrigado. Um abra\u00e7o apertado e agrade\u00e7o seu tempo e disposi\u00e7\u00e3o para conversar conosco. Todos n\u00f3s aprendemos muito. A todos que est\u00e3o assistindo, desejamos o melhor e esperamos que tenham um \u00f3timo dia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sergei Vychuzhanin (Aipix):<\/strong> Tudo de bom, pessoal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jo\u00e3o Guerreiro (Wircom):<\/strong> Adeus a todos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclus\u00e3o<\/strong> sobre <strong>Mercado de Telecomunica\u00e7\u00f5es da Am\u00e9rica Latina<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que o cen\u00e1rio das telecomunica\u00e7\u00f5es na Am\u00e9rica Latina evolui rapidamente, empresas como&nbsp;<strong>Wircom Telecomunica\u00e7\u00f5es<\/strong>&nbsp;est\u00e3o provando que a inova\u00e7\u00e3o regional pode rivalizar com os padr\u00f5es globais. Do pioneirismo&nbsp;<a href=\"https:\/\/aipix.ai\/value-added-services\/vsaas\"><em>VSaaS<\/em>&nbsp;(Videovigil\u00e2ncia como Servi\u00e7o)<\/a> Ao expandir a conectividade de alta velocidade em \u00e1reas carentes, a Wircom exemplifica como agilidade, vis\u00e3o e conhecimento local podem gerar um impacto real. A integra\u00e7\u00e3o de IA, infraestrutura nativa da nuvem e an\u00e1lise inteligente de v\u00eddeo n\u00e3o \u00e9 apenas uma tend\u00eancia \u2014 est\u00e1 se tornando a base do crescimento moderno das telecomunica\u00e7\u00f5es e dos provedores de internet na regi\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta conversa entre&nbsp;<strong>Jo\u00e3o Guerreiro<\/strong>&nbsp;da Wircom e&nbsp;<strong>Sergei Vychuzhanin<\/strong>&nbsp;A miss\u00e3o da Aipix refor\u00e7a a miss\u00e3o compartilhada de viabilizar a transforma\u00e7\u00e3o digital por meio de solu\u00e7\u00f5es de ponta e escal\u00e1veis. Com l\u00edderes profundamente comprometidos com a inova\u00e7\u00e3o e a comunidade, o futuro da conectividade na Am\u00e9rica Latina parece n\u00e3o apenas promissor, mas tamb\u00e9m disruptivo no melhor sentido da palavra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To discover how your organization can benefit from AI-powered video solutions or partner in reshaping Latin America&#8217;s digital frontier,&nbsp;connect with Aipix or Wircom today. Whether you&#8217;re a telecom operator, ISP, systems integrator, or public sector leader, now is the time to act \u2014 and to be part of the transformation.<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">Vamos construir juntos o futuro da conectividade e desenvolver o mercado de telecomunica\u00e7\u00f5es da Am\u00e9rica Latina.<\/p>\n\n\n\n<div class=\"wp-block-leadin-hubspot-form-block\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 26816904,\n\t\t\t\t\t\t\t\t\tformId: \"095071f9-0d28-4d7d-a38c-40bbe8037615\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1794359295000-6176378169\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1794359295000-6176378169\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Descubra como a Wircom est\u00e1 transformando o cen\u00e1rio de telecomunica\u00e7\u00f5es da Am\u00e9rica Latina com v\u00eddeo impulsionado por IA e inova\u00e7\u00e3o em nuvem. Assista ao podcast completo ou leia a entrevista para explorar o futuro da conectividade e da seguran\u00e7a na regi\u00e3o LATAM.<\/p>\n<div class=\"post-tags-on-image\" style=\"display:none;\"><a href=\"https:\/\/aipix.ai\/blog\/pt\/tag\/latam\/\" class=\"post-tag\">Am\u00e9rica Latina<\/a> <a href=\"https:\/\/aipix.ai\/blog\/pt\/tag\/telecom\/\" class=\"post-tag\">Telecomunica\u00e7\u00f5es<\/a> <a href=\"https:\/\/aipix.ai\/blog\/pt\/tag\/telecom-market\/\" class=\"post-tag\">Mercado de telecomunica\u00e7\u00f5es<\/a> <\/div>","protected":false},"author":8,"featured_media":9528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[48,71],"tags":[169,36,141,144,40],"class_list":["post-9491","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog","category-podcast","tag-latam","tag-telecom","tag-telecom-market","tag-telecom-market-insights","tag-vsaas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Latin American Telecom Market: Insights from Wircom\u2019s CEO | Aipix<\/title>\n<meta name=\"description\" content=\"Explore Latin American Telecom Market with insights from Wircom&#039;s CEO. Discover trends, innovations &amp; VSaaS growth watch the interview!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aipix.ai\/blog\/pt\/vozes-do-futuro-digital-na-america-latina-evolucao-das-telecomunicacoes-e-provedores-de-internet\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Latin American Telecom Market: Insights from Wircom\u2019s CEO | Aipix\" \/>\n<meta property=\"og:description\" content=\"Explore Latin American Telecom Market with insights from Wircom&#039;s CEO. 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