Trends, Growth Areas, and the Role of Cloud Security Solutions Like Aipix VAS

As competition among telecom operators and internet service providers (ISPs) continues to intensify, offering fast and reliable connectivity is no longer enough. The market is shifting toward value-added services (VAS) for internet service providers and telcos that go beyond basic internet access to provide real-world utility, digital convenience, and long-term customer value.

A recent study from Analysys Mason forecasts that revenue from VAS will account for up to 30% of ISP ARPU in developed markets by 2026, with cloud-based services and smart security expected to lead this surge. In particular, cloud surveillance and smart intercom platforms, like cloud-services from internet service providers and telecom operators offered by Aipix VAS Solution, are reshaping the way ISPs engage with consumers and commercial clients alike.

In this article, we explore the structure of modern VAS offerings, the emerging trends shaping the market, and why Aipix’s cloud-native security platform is uniquely positioned to help operators capitalize on this evolution.

What Are Value-Added Services (VAS) in Telecom?

Value-added services refer to any supplementary offerings that internet service providers or telecom providers bundle alongside their basic fiber broadband connectivity packages. These services are designed to boost customer satisfaction, improve revenue streams, and differentiate providers in a crowded market.

While voice calls and internet access remain the baseline, VAS can be anything from entertainment subscriptions to smart home integrations, and increasingly, cloud-based security tools. The goal is to turn simple connectivity into a more comprehensive digital experience, something that truly enriches users’ lives or business operations, offering essential tools for home, work, and smart infrastructure.

VAS not only differentiates ISPs in competitive markets, it also fosters customer loyalty, unlocks recurring revenue streams, and allows flexible bundling models tailored to residential, enterprise, or multi-dwelling unit (MDU) clients.

Types of Value-Added Services for Internet Service Providers (ISPs) and Telecom Operators

Modern value-added services for Internet Service Providers span a wide spectrum of use cases. Below are the most common types, with a clear understanding of their positioning, value, and strategic limitations.

Entertainment-Based VAS

Long the default choice for many ISPs, entertainment services include:

• IPTV & OTT Platforms, for example, video-on-demand, streaming TV services, Filming and set-top box integration.
• Gaming Subscriptions, you can find there bundled access to Xbox Cloud, NVIDIA GeForce Now, or other services.
• Music & Audio Streaming (from well-known Spotify, YouTube Music, or Apple Music packages, etc.)

These services provide mass-market appeal but are becoming commoditized as OTT platforms partner directly with consumers, reducing ISP leverage and profit margins.

Digital Lifestyle & Productivity VAS

This category of services focus on digital convenience and operational assistance, these services include:

• Cloud Backup & Storage (the most common used cases are secure file hosting for individuals or families)
• Parental Controls & Safe Browsing (for example, content filtering, screen time management)
• Telehealth & eLearning Support (you can meet virtual classrooms, remote diagnostics, and wellness platforms)

While functional, these often suffer from low perceived value and usage fatigue unless bundled in highly contextual ways.

Smart Home VAS and IoT Integrations

With IoT adoption surging, ISPs through Smart Home VAS can offer for subscribers:

• Home automation for lighting, heating, and appliances
• Voice assistant integration with Alexa or Google Assistant
• Security and energy management systems

Scaling these services requires reliable hardware partnerships and customer education, making them somewhat complex to roll out widely.

Cloud-Based Security, including Video Surveillance, Access Control and VideoAnalytics (Emerging as the Growth Engine)

Among all VAS, security-related offerings stand out as the fastest growing and most profitable. That is the way how internet service providers and telecom operators can benefit from basic human needs – in security. Cloud security Value-Added Services include:

• Cloud video surveillance (VSaaS)
• Smart intercoms with remote access control
• AI-driven analytics for enhanced monitoring

Research predicts the VSaaS market will exceed $10 billion by 2027, with nearly half of demand coming from telecom operators integrating these solutions for multi-unit dwellings and SMB customers.

This value-added services (VAS) for internet service providers trend reflects a growing consumer focus on safety, convenience, and remote property management, which positions security VAS as a must-have.

Key Trends Shaping the VAS Market in 2025

The landscape of value-added services (VAS) for internet service providers is undergoing a fundamental shift driven by evolving customer priorities and technological advances. Here’s what’s defining VAS for telecoms and ISPs in 2025:

Trend 1. Prioritizing Practicality Over Pure Entertainment

A majority of users now value services that improve their day-to-day security, productivity, and convenience. Industry surveys report that nearly 60% of broadband users would consider switching providers for better integrated smart security features.

Trend 2. Cloud-Native Solutions Dominate

The era of on-site hardware is waning. Providers are turning to cloud-based, subscription-friendly VAS platforms that offer scalability, remote updates, and low maintenance.

Trend 3. Artificial Intelligence Is a Differentiator

AI-powered capabilities (like face detection, behavior analysis, and smart notifications) are no longer futuristic but essential, enabling providers to offer premium service tiers.

Trend 4. Focus on Multi-Tenant Architecture and Small Businesses

As urban living spaces and SMBs grow more complex, ISPs increasingly tailor VAS packages to serve these markets with integrated connectivity and security.

Trend 5. White-Labeling Accelerates Market Reach

Many operators want full control over branding and customer experience. Platforms like Aipix provide ready-made, fully customizable VAS Software that can be quickly adopted under the ISP’s own brand to provide the whole range of security services under own trade mark, ensuring loyalty and trust their subscribers.

Why Security Is Becoming the Cornerstone of Telecom VAS

In 2025, security is no longer an optional add-on. It’s a fundamental pillar of any comprehensive digital service offering. Consumers and businesses alike demand peace of mind, seamless remote monitoring, and intuitive control over their properties and digital environments.

The reasons why security VAS are particularly attractive to telecom providers include:

• High Customer Retention. Global researches prove that installing physical security devices like cameras and intercoms creates long-term subscription opportunities that are hard to replace or cancel.
• Attractive Revenue Opportunities. Innovative AI-powered analytics and premium cloud storage options enable telecoms to command higher monthly fees and the fame of being real tech leaders.
• Expanding Markets Beyond Residential. Property managers, small businesses, schools, and healthcare facilities increasingly look to internet service providers and telecom providers for integrated security solutions.
• Unified Control Through Mobile Apps. Customers appreciate being able to manage their internet, security cameras, and access controls from one intuitive interface. Modern App Solution let subscribers to manage their security services whenever and wherever they are via mobile devices.

By incorporating cloud-based surveillance and smart intercoms into their VAS portfolio, ISPs position themselves as trusted digital partners, creating deeper and more profitable customer relationships.

How Aipix VAS Platform Empowers ISPs and Telecom Operators with a Complete Cloud Security Platform

Aipix VAS Solution offers a comprehensive, cloud-native security platform designed specifically to meet the needs of ISPs and telecom operators looking to build strong, scalable VAS portfolios.

Here’s what makes Aipix stand out (among other points):

Aipix Cloud Video Surveillance with AI Enhancements, for example:

• HD video streaming accessible anytime via mobile or desktop apps
• Smart AI features such as facial recognition, motion detection zones, and license plate recognition
• Encrypted, flexible cloud storage options allowing customizable retention periods
• Scalable architecture suitable for single homes, apartment complexes, and commercial campuses

Aipix Smart Intercom Solution:

• High-definition video and two-way audio for secure visitor communication
• Remote door unlocking from mobile devices
• Detailed visitor logs and event histories tailored for MDUs and gated communities
• Vendor-agnostic solution affordable to be paired with user-friendly software interfaces

Seamless White-Label and Seamless Aipix VSaaS Integration Support

• Fully customizable branding for ISPs to maintain a unique market presence
• APIs and billing integration for smooth operational workflows
• Flexible deployment models ranging from residential setups to large enterprise solutions

With Aipix VAS Software, ISPs and telcos can quickly offer differentiated, premium cloud security services that enhance ARPU and increase customer loyalty without heavy upfront investments.

The Future of VAS in Telecom by 2030

The next five years will see value-added services (VAS) for internet service providers transform from simple add-ons into core elements of telecom and ISP business strategies. Connectivity will remain the baseline, but differentiation and growth will increasingly depend on the breadth and depth of value-added digital services providers can offer.

Expect the following developments:

• Expansion into industry-specific vertical solutions, including logistics, smart cities, healthcare, and education
• Bundling of VAS into all-in-one packages labeled “Connected Living” or “Smart Business Ecosystems”
• Transition from reactive services to predictive, AI-driven automation that anticipates user needs and security threats

Security VAS especially cloud video surveillance and smart intercoms will be a fundamental pillar in this future ecosystem, creating strong, ongoing revenue streams and long-term partnerships between ISPs and customers.

Answering trends, Aipix provides a ready-to-deploy, fully customizable cloud security platform. Aipix empowers providers to enter this booming market with confidence, offering high-value surveillance and smart intercom solutions that build loyalty, drive revenue, and future-proof service portfolios.

Interested in transforming your VAS strategy with cutting-edge cloud security?
Reach out to Aipix today and discover how easy it is to launch next-generation video surveillance and smart access control under your own brand.