The In-Home Video Surveillance As a Service is GameChanger for The Telcos
In-home video surveillance was once a niche service. It was an expensive and often cumbersome luxury for homeowners willing to invest in complex systems. Built around the basic need for secure living, it was typically positioned as a premium add-on rather than a mainstream solution.
But over the past decade, the landscape has shifted toward more accessible and affordable solutions in this segment. Today, it has evolved into a booming global market driven by smart devices, cloud technology, and seamless user experiences. Behind it all is a growing demand for peace of mind in everyday life. While public-facing camera networks and city surveillance solutions often grab the headlines, it’s the private, indoor segment that’s quietly rewriting the rules, opening new revenue streams for telecom operators and internet service providers. In-Home Video Surveillance as a service can the main driver to ARPU and LTV growth.
So take it all!
Global Growth in Home Surveillance
Look at the figures.
The global home video surveillance market is expanding at a remarkable pace. In 2024 it approximately trended up to $10 billion , estimates place the market size in 2025 at over $32 billion, and it’s projected to exceed $70 billion by 2030, with compound annual growth rates (CAGR) hovering between 10% and 14%, depending on the region and report.
Key drivers for this growth include:
- Increased affordability and availability of plug-and-play smart cameras
- Rising concerns over security, even in urban high-rise living
- Integration with home automation and voice assistant platforms
- Shifting consumer expectations around mobile access and cloud storage
What’s changed most in the past five years is not just demand, but the delivery model. Customers now expect more than hardware. They want turn-key services: real-time alerts, multi-user access, storage, remote control and even AI-based motion detection features, and seamless integration across all the devices. That’s where telecom providers have a unique edge. So why not to take it all – and the further market that opened is unlimited.
The Business Behind the Lens
The dominant players in the global in-home surveillance space include both hardware-first brands like Arlo, Google Nest, Ring (Amazon), and Xiaomi, and newer full-stack services combining hardware and software. However, despite their strong presence, none of these companies own the last mile. ISPs and telecom providers do.
This matters because the key to customer loyalty in video surveillance is not the camera – it’s the user experience, trust and convenience. And that experience hinges on two things: reliable connectivity and low-latency cloud access. Both are native strengths of telcos.
By bundling home surveillance services with broadband packages or upselling cloud-based storage and analytics, ISPs can not only increase ARPU (average revenue per user), but also reduce churn. Customers are far less likely to switch providers when their home security system is part of the service ecosystem.
Enter VSaaS: Video Surveillance as a Service
VSaaS isn’t just for enterprise or municipal use anymore. Residential VSaaS as a Value-Added Service is growing fast, driven by the same dynamics fueling streaming and cloud gaming: convenience, scalability, and subscription models. Telecom operators already exploring VSaaS for public and smart city surveillance in their value-added services portfolio have a ready-made infrastructure to support the home segment too.
For ISPs, launching in-home VSaaS isn’t about becoming a camera company. It’s about turning an existing network advantage into a platform. With white-label or co-branded solutions, providers can offer:
- Fully managed in-home camera systems
- Secure cloud video storage with GDPR-compliant policies
- AI-powered motion detection and object recognition
- User-friendly apps and multi-device support
- Tiered plans with recurring monthly revenue
Value-added services Platforms like Aipix are built precisely for this scalable, cloud-native, and tailored for telecom operators seeking to expand into this high-potential vertical without building from scratch.
Why Now Is the Time
Several forces converge to make this a rare moment of opportunity for telecom operators:
- Market Maturity
Consumers are ready. They know what a smart home camera is, and they’re actively looking for better, simpler, privacy-respecting alternatives.
- Trust and Proximity
Telcos already enjoy high trust levels in many regions, especially when it comes to data security. That’s a priceless advantage over big tech players.
- Cross-Sell Opportunities
The in-home camera is a gateway to other connected services: smart intercom, access control, IoT and home automation.
- Need in Revenue Streams Differentiation
In highly competitive broadband markets, VSaaS offers a powerful differentiator that blends infrastructure and lifestyle.
- High Margin Potential
With smart bundling, cloud surveillance can offer margins comparable to or much better than traditional services, especially when operated through an efficient B2B2C platform like Aipix.
So why not take advantage of in-home video surveillance now to strengthen the position in the near future.
Looking Ahead
The in-home surveillance market isn’t just growing. It’s evolving.
It’s moving away from standalone cheap gadgets with no security and data confidentiality toward connected ecosystems. Telecom providers are uniquely positioned to be at the heart of these ecosystems, delivering not only the infrastructure but also meaningful, high-value services that strengthen customer relationships.
For ISPs and telecom operators already exploring VSaaS or smart city deployments, the residential segment isn’t just an add-on. It’s a natural extension of their core offerings. In fact, in-home video surveillance has the potential to become a key value-added service (VAS), increasing customer stickiness while opening new revenue channels through subscription-based models.
Aipix is built for exactly this purpose: a full-featured, cloud-native platform designed to support ISPs and telecom operators across every layer of the VSaaS journey: from smart intercom systems to public and private camera networks, and especially in-house video surveillance. Whether as a white-label solution or integrated into a broader service bundle, Aipix enables providers to launch quickly, scale efficiently, and stay competitive in one of the most dynamic verticals in the market today.
The infrastructure is ready. The demand is growing. And with the right platform in place, the path from connectivity to true smart living services is closer than ever – so don’t miss opportunity! Contact Aipix now to get detailed plan for launching In-Home Video Surveillance as a service!
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