Trends, Growth Areas, and the Role of Cloud Security Solutions Like Aipix VAS

The market has shifted toward value-added services (VAS) for internet service providers and telcos that go beyond basic internet access to provide real-world utility, digital convenience, and long-term customer value.

Analysys Mason predicts that VAS revenue will reach 30% of ISP ARPU in developed markets by 2026 while cloud-based services and smart security will drive this growth. The way ISPs interact with consumers and commercial clients is undergoing transformation through cloud surveillance and smart intercom platforms which include cloud-services from internet service providers and telecom operators provided by Aipix VAS Solution.

In this article, we explore the structure of modern VAS offerings from telecom and internet service providers, the emerging trends shaping the market, and why Aipix’s cloud-native security platform is uniquely positioned to help operators capitalize on this evolution.

What Are Value-Added Services (VAS) in Telecom?

Value-added services represent any additional services that internet service providers and telecom providers offer as part of their standard fiber broadband connectivity packages. The services aim to enhance customer satisfaction while generating additional revenue and helping providers stand out in a competitive market.

While voice calls and internet access remain the baseline, VAS can be anything from entertainment subscriptions to smart home integrations, and increasingly, cloud-based security tools. The goal is to turn simple connectivity into a more comprehensive digital experience, something that truly enriches users’ lives or business operations, offering essential tools for home, work, and smart infrastructure.

VAS enables ISPs to stand out in competitive markets while building customer loyalty and creating recurring revenue streams and flexible bundling models for residential, enterprise and multi-dwelling unit (MDU) clients.

Types of Value-Added Services for Internet Service Providers (ISPs) and Telecom Operators

Internet Service Providers use modern value-added services to deliver a broad range of applications. The following list presents the most prevalent types of services with their market positioning and strategic value and operational boundaries.

Entertainment-Based VAS

Many ISPs have traditionally selected entertainment services as their standard option.

• IPTV & OTT Platforms, for example, video-on-demand, streaming TV services, Filming and set-top box integration.
• Gaming Subscriptions, you can find there bundled access to Xbox Cloud, NVIDIA GeForce Now, or other services.
• Music & Audio Streaming (from well-known Spotify, YouTube Music, or Apple Music packages, etc.)

The mass-market appeal of these services has decreased because OTT platforms now directly offer their services.

Digital Lifestyle & Productivity VAS

The services in this category provide digital convenience and operational assistance through the following features:

• Cloud Backup & Storage (the most common used cases are secure file hosting for individuals or families)
• Parental Controls & Safe Browsing (for example, content filtering, screen time management)
• Telehealth & eLearning Support (you can meet virtual classrooms, remote diagnostics, and wellness platforms)

These services maintain functionality yet people tend to view them as having little value and they become less useful when not properly integrated into specific situations.

Smart Home VAS and IoT Integrations

The increasing adoption of IoT technology enables ISPs to provide Smart Home VAS services to their subscribers through the following features:

• Home automation for lighting, heating, and appliances
• Voice assistant integration with Alexa or Google Assistant
• Security and energy management systems

The successful deployment of these services depends on dependable hardware alliances and customer training which creates implementation challenges for broad market adoption.

Cloud-Based Security, including Video Surveillance, Access Control and VideoAnalytics (Emerging as the Growth Engine)

Security-related offerings represent the fastest growing and most profitable segment among all VAS. Internet service providers and telecom operators can benefit from basic human needs through security. Cloud security Value-Added Services include:

• Cloud video surveillance (VSaaS)
• Smart intercoms with remote access control
• AI-driven analytics for enhanced monitoring

The VSaaS market will reach more than $10 billion by 2027 according to research while telecom operators will generate half of this demand through their integration of these solutions for multi-unit dwellings and SMB customers.

The value-added services (VAS) for internet service providers trend demonstrates how consumers now prioritize safety and convenience and remote property management which makes security VAS essential.

Key Trends Shaping the VAS Market in 2025

The value-added services (VAS) sector for internet service providers experiences a major transformation because of changing customer needs and technological progress. The following factors determine the current state of VAS for telecoms and ISPs in 2025:

Trend 1. Prioritizing Practicality Over Pure Entertainment

Most users today seek services which enhance their security needs and boost their productivity and convenience. Research shows that broadband users would switch providers if they could get better integrated smart security features since 60% of them would make this change.

Trend 2. Cloud-Native Solutions Dominate

The time of hardware installation at physical locations has become obsolete. Providers now choose cloud-based subscription-friendly VAS platforms because they provide scalability and remote updates and low maintenance.

Trend 3. Artificial Intelligence Is a Differentiator

AI-powered capabilities (like face detection, behavior analysis, and smart notifications) are no longer futuristic but essential, enabling providers to offer premium service tiers.

Trend 4. Focus on Multi-Tenant Architecture and Small Businesses

ISPs now design VAS packages to meet the needs of urban living spaces and SMBs by providing integrated connectivity and security solutions for these markets.

Trend 5. White-Labeling Accelerates Market Reach

Operators who operate their business want to have full control over branding and customer experience. Aipix offers ready-made, fully customizable VAS Software that can be quickly adopted under the ISP’s own brand to provide the whole range of security services under own trade mark, ensuring loyalty and trust their subscribers.

Why Security Is Becoming the Cornerstone of Telecom VAS

Security will no longer be an optional feature in 2025. It is a basic requirement for any complete digital service offering. Consumers and businesses alike demand peace of mind, seamless remote monitoring, and intuitive control over their properties and digital environments.

The reasons why security VAS are particularly attractive to telecom providers include:

• High Customer Retention. Physical security devices such as cameras and intercoms lead to long-term subscription opportunities that customers find difficult to cancel or replace according to global research.
• Attractive Revenue Opportunities. The combination of AI-powered analytics with premium cloud storage options allows telecoms to earn higher monthly fees while gaining recognition as real technology leaders.
• The security market extends its reach into areas that go beyond residential properties. Internet service providers and telecom providers now receive growing interest from property managers and small businesses and schools and healthcare facilities for integrated security solutions.
• The use of mobile apps provides customers with unified control over their internet services and security cameras and access controls. The Modern App Solution enables subscribers to control their security services through mobile devices at any time and from any location.

By incorporating cloud-based surveillance and smart intercoms into their VAS portfolio, ISPs position themselves as trusted digital partners, creating deeper and more profitable customer relationships.

How Aipix VAS Platform Empowers ISPs and Telecom Operators with a Complete Cloud Security Platform

Aipix VAS Solution offers a comprehensive, cloud-native security platform designed specifically to meet the needs of ISPs and telecom operators looking to build strong, scalable VAS portfolios.

Here’s what makes Aipix stand out (among other points):

Aipix Cloud Video Surveillance with AI Enhancements, for example:

• The system provides access to HD video streaming through mobile and desktop applications at any time.
• The system includes smart AI features that enable facial recognition and motion detection zones and license plate recognition.
• The system provides encrypted flexible cloud storage options which allow users to set their own retention periods.
• The system architecture supports applications ranging from single homes to apartment complexes and commercial campuses.

Aipix Smart Intercom Solution:

• Remote door unlocking from mobile devices
• The system provides detailed visitor logs and event histories which are specifically designed for MDUs and gated communities.
• The system includes high-definition video and two-way audio for secure

Seamless White-Label and Seamless Aipix VSaaS Integration Support

• ISPs can preserve their market individuality through fully customizable branding solutions.
• The system integrates APIs and billing functions to create smooth operational workflows.
• The system supports flexible deployment models which extend from residential setups to large enterprise solutions.

ISPs and telcos can use Aipix VAS Software to deliver premium cloud security services which boost ARPU and customer loyalty through fast deployment without requiring significant initial capital expenditures.

The Future of VAS in Telecom by 2030

The upcoming five years will witness value-added services (VAS) for internet service providers evolving from basic add-ons into fundamental components of telecom and ISP business strategies. The fundamental service of connectivity will persist as the standard but providers will need to build their growth and differentiation through the range of digital services they offer.

Expect the following developments:

• The company should expand its operations by developing vertical solutions for logistics and smart cities and healthcare and education industries.
• The company packages VAS into single bundles which they market as “Connected Living” and “Smart Business Ecosystems”.
• The company should shift from providing reactive services to using AI-driven predictive automation which anticipates user needs and security threats.

The future ecosystem will depend on Security VAS including cloud video surveillance and smart intercoms which will establish enduring revenue streams and long-term business relationships between ISPs and their customers.

Aipix offers a cloud security platform that is ready to deploy and fully customizable for answering trends. Aipix enables providers to enter this growing market with assurance through its high-value surveillance and smart intercom solutions which create loyalty and revenue growth and service portfolio future-proofing.

Your VAS strategy needs modern cloud security solutions if you want to make changes?
Aipix offers a simple solution for launching next-generation video surveillance and smart access control under your own brand so you should contact them today.