How to add value to existing fiber? Camera service is the next step for ISP and telecom 

The current competitive broadband market requires fixed-optic services to provide more than basic internet access. By bundling camera-based video surveillance services (VSaaS) with fiber or broadband connections, Internet Service Providers (ISPs) and telecom operators (telcos) can significantly enhance their value proposition. Modern technology allows them to transform from “just a pipe” into a full-service infrastructure provider. Let’s explore ISPs’ and telcos’ experience in camera service to add value to fiber.

The global cloud video surveillance service context: strong growth and market momentum

O global market for Video Surveillance as a Service (VSaaS) is multiplying. According to a recent market analysis, the VSaaS market was valued at USD 5.22 billion in 2022. If we take a look wider, the broader video-surveillance sector, where the hardware, software, and services are included, has been estimated at USD 64.6 billion in 2023. 

The market research indicates that VSaaS will experience strong expansion during the next few years. The VSaaS market share is expected to override USD 19–20 billion between 2030 and 2032, with annual growth (CAGR) in the 15–17% range globally. It’s more than 4x the current position. So the question: who will be the ones who will get profit and drive video surveillance market transformation? The answer: providers with fixed fiber broadband, which are the main venues for this traffic

The path shows that cloud-based surveillance will need massive infrastructure development. As the major consumers of this sector are commercial, retail, infrastructure and residential markets, whose demand in monitoring and intelligent control tools create an opportunity for ISPs/telcos to use camera service to add value to fiber and current network infrastructure.

Why telcos/ISPs are uniquely positioned to deliver VSaaS

Telcos and ISPs have the ideal position to drive the growing demand for cloud video surveillance services. Their current network infrastructure together with established customer base and operational services enable them to provide VSaaS solutions better than any other service provider.

Existing fiber advantage for VSaaS

Telecom companies and ISPs operate extensive fiber and broadband networks across their service areas. The existing network infrastructure of telecom companies and ISPs provides a direct path to deliver camera video data throughout residential and commercial areas and public domains.

Recurring revenue model for camera service

VSaaS typically follows a subscription-based pricing model. The subscription model provides ISPs with stable, clear, dependable ongoing income that supports their existing broadband service revenue stream. The billing and CRM systems of VSaaS solutions can be easily integrated with white-label VAS solutions and other VSaaS products.

Value-added differentiation

In saturated markets (Europe, North America, APAC), offering surveillance services can distinguish an ISP from competitors.The company presents itself as a reliable and complete infrastructure partner which provides both network connectivity and security monitoring services.

Scalability and flexibility of camera service

Cloud-based VSaaS allows remote monitoring, scalable storage, and flexible deployment (hosted, managed, or hybrid). The camera service solution matches requirements of various customer groups that are essential for telcos. VSaaS software supports smart security for everything from small businesses to large enterprises and distributed chain locations.

Real-World Relevance: Worldwide Geographic Opportunity

How is the Implantação de VSaaS located throughout the world? Let’s see the main trends in cloud camera service to add value to fiber worldwide.

In North America, VSaaS already holds the largest regional share globally. The Asia–Pacific region shows significant fast-growing. It is forecast to offer the highest growth rates over the next several years. Isn’t it good proof of the market potential?

In Europe, where many telcos already operate extensive fiber and broadband infrastructure, integrating camera services can meet rising demand for security and smart-city solutions.

In emerging markets like América latina, where broadband rollout is notably accelerating, bundling surveillance offers a compelling “connect + secure” proposition. It relates especially to municipal structures, businesses, real estate, retail, infrastructure, and public facilities.

Em Africa, growing broadband penetration is driving strong interest in VSaaS solutions from both commercial telcos and government authorities seeking enhanced public security and accelerated digitalization.

No Gulf region (GCC), where smart-city programs are advancing rapidly, interest in VSaaS is exceptionally high. MENA countries are emerging as global leaders in deploying large-scale surveillance and control solutions.

Benefits from Video surveillance as a service

For customers 

Related to the end customers (private – B2C; residential, retail, enterprises – B2B), telecom’s or ISP’s bundling fiber with camera surveillance offers:

• Peace of mind: live monitoring, cloud storage, intelligent video analytics, access from anywhere.
• Lower capital expenditure (no CAPEX required): no need to buy/maintain cameras & servers and take a staff to support them. Instead – just pay monthly to telco or service provider together with the internet connection billing.
• Flexibility: adding/removing cameras, changing storage plans, scaling as needs grow.

For ISPs/telcos, benefits include

• New, stable, recurring revenue stream beyond connectivity.
• Increased customer stickiness. Video surveillance needs are “sticky”: once a business depends on remote monitoring, they are less likely to churn.
• Great Upselling and Cross-selling potential. For example, selling add-on and premium features (like AI analytics, cameras, increased storage, access control), smart-city packages, or business-grade security bundles.

The real effect: VSaaS as a powerful ARPU accelerator

Operators across the world face a challenge to boost user revenue while keeping new customer expenses at a manageable level. VSaaS has emerged as one of the most efficient ARPU-boosting add-ons because:

• A typical residential fiber user might add +20-40% MRR when upgrading to a camera package.
• Business customers scale even more. Small businesses often get 4–16 cameras, generating ARPU increases of 3–7x compared to plain broadband.
• Low churn equals long-term ARPU stability. Camera services are “stickiest” value. Once set up, customers rarely cancel due to reliance on monitoring and recorded footage.
• Upsell potential compounds ARPU over time. AI analytics, additional storage tiers, extra camera seats, and advanced alerts become incremental monthly revenue with very low marginal cost.
• High margin. Unlike fiber rollout, VSaaS adds value without new physical infrastructure. As a result it means ARPU growth translates more directly into profit.

VSaaS functions as a strategic revenue engine because many operators view it as more than a standard VAS solution. In competitive markets where fiber prices are stable or even declining, the ability to add +$5, +$10, or even +$25 per user per month is transformative. Especially at scale.

How to implement camera service for telecom. What you as a telco should consider?

• White-label VSaaS platforms. Consider partnering with or building a white-label VSaaS solution from Aipix VSaaS provider so you can brand the service as your own. This simplifies integration with existing billing/CRM systems. 
• Target verticals. Serve the customers from the first priority: commercial customers, retail chains, real-estate developers, public infrastructure organizations and multi-dwelling residential buildings. These sectors need cloud surveillance solutions the most. The commercial vertical sector leads all other segments in market adoption according to available market information.
• Flexible deployment models. Offer hosted, managed, or hybrid VSaaS to suit different customer needs. Hybrid deployments, for example, are among the fastest-growing segments. 
• Leverage fiber bandwidth. The existing high-capacity fiber backbone enables reliable delivery of high-definition video streams. VSaaS is a competitive advantage over legacy internet-only providers.

Conclusion: “Camera service to add value to fiber” is not just marketing. It should be longterm strategic.

As the global VSaaS market moves toward a projected USD 20 billion+ value in the next 5, ISPs and telcos worldwide are sitting on a high margin opportunity. The company can transform into a complete infrastructure and security partner through their service which combines video surveillance with fiber and broadband services.

For operators in North America, Europe, Asia-Pacific, Latin America, Africa, GCC and beyond, adding camera service to fiber operations represents a strategic business decision. It aims to expand revenue streams and maintain customer loyalty while keeping pace with digital infrastructure advancements.

The fiber network can reach its complete potential through VSaaS integration. For telcos it will increase ARPU and strengthen customer relationships and deliver advanced smart security solutions. 

Contact Aipix to get direct insights about the process of delivering high-value camera services to worldwide customers through existing ISP or telco networks.