Why Telecom Service Bundle — Not Internet Speed — Are the Growth Engine

In today’s telecom market, just selling Internet is no longer enough. To grow LTV, ARPU, AMPU and reduce churn you must stop competing with megabytes and start competing with value of telecom service bundle. Bandwidth has stopped being a differentiator: most operators offer similar speeds, and customers have learned to switch providers quickly and painlessly. Price wars erode margins, while subscriber loyalty becomes fragile.

Subscribers stay longer and spend more when the operator becomes part of their daily routines. The easiest and most profitable way to achieve this is through service bundles — integrated sets of digital services that complement the core Internet product.

Bundles create a powerful lock-in effect:

• they add convenience;
• they make switching providers undesirable;
• they naturally increase the average revenue per user;
• they stabilize subscriber behavior (AMPU rises and becomes more predictable);
• they extend customer lifetime (LTV grows).

Why Video Surveillance and Smart Intercoms Are the Strongest Solution for Telecom Service Bundle

Services such as Vigilância por vídeo e Intercomunicador Inteligente bind the subscriber to the operator at a behavioral level. These are not abstract digital add-ons — they become everyday tools for personal safety, comfort, and household management.

Once a subscriber gets used to:

• opening the entrance door via a mobile app,
• monitoring the home or common areas remotely,
• checking parking spaces through cameras,
• accessing video archives to resolve conflicts or incidents,

— it becomes extremely hard to give this up.

The services are turnkey, deeply integrated into the operator’s infrastructure, and bundled with Internet access. This makes the package both cost-effective and highly convenient — exactly what stops churn.

Two Ideas for Telecom Service Bundle Monetization

Bundles for B2C Subscribers (Residential Complexes)

Para o residential segment, the most effective combinations are:

• “Internet + Access to Common Area Cameras” – A basic bundle that gives residents visibility and control over their living environment.

• “Internet + Smart Intercom” – Keyless entry, remote door opening, and visitor identification in one app.

Combined Bundle Examples

• Internet + Video Surveillance
• Internet + Surveillance + 3-day Archive
• Internet + Smart Intercom

Pricing Models

Pricing is typically anchored to the cost of the most popular Internet plan. The bundle price can vary based on:

• archive depth (3, 7, 14 days);
• number of accessible cameras;
• keyless entry features.

This model is ideal for large residential complexes where value-added services are becoming a standard expectation.

Bundles for Business Subscribers: “Internet + Video Surveillance”

The B2B segment offers even more monetization points because businesses require higher functionality and customization. Parameters affecting price:

• number of cameras per location;
• camera resolution and retention period;
• video analytics (people counting, line crossing, heatmaps, intrusion detection, etc.);
• creation of multiple user roles and access levels;
• desktop client, video wall, and multi-site management tools.

For businesses, the ROI of surveillance and analytics is immediately measurable — which significantly simplifies upselling and increases ARPU per location.

Why Telecom Service Bundle Dramatically Improve Key Telecom Metrics

• Increased LTV. Subscribers who use ecosystem services stay 2–4× longer than those with Internet-only packages.

• Higher ARPU & AMPU. Bundles add 15–40% to the monthly bill without provoking price sensitivity.

• Reduced Churn. Switching providers becomes inconvenient because the subscriber would lose everyday tools tied to the operator’s platform.

• More Cross-Selling Opportunities. Additional services (analytics, extended archives, intercom features, extra cameras) create continuous upsell paths.

Aipix: Your Platform for High-Margin Smart Telecom Service Bundle

Aipix helps telecom operators transform video surveillance and intercom solutions into a strategic component of their ecosystem.

We provide:
✔ a unified platform for video surveillance, analytics, and intercoms;
✔ quick integration into existing infrastructure;
✔ minimal time to launch new bundles;
✔ scalable, operator-grade reliability;
✔ tools for centralized management and monetization
✔ extensive support

Conclusão

To sustainably grow LTV, ARPU, AMPU and reduce churn, operators must evolve beyond selling Internet access.
Service bundles — especially those with Video Surveillance and Smart Intercom — are the most powerful lever for ecosystem growth and subscriber retention.

Aipix gives operators everything needed to build, launch, and scale these bundles quickly and profitably. Unlock new revenue streams with video surveillance and smart intercom bundles. Get started now.