How Telecoms Can Drive Business Success with Cloud VSaaS

A growing number of the telecommunications companies and internet service providers are shifting their focus beyond the provision of connections. They aim to become business partners for enterprises. Just a few years ago cloud video surveillance as a service (VSaaS) was primarily seen as a security tool. It helped organisations to secure their premises and prevent crime through high quality CCTV images. However, the role of VSaaS for Business is now evolving. And telecom is on the edge of this process!

In order to successfully deploy and sell video surveillance as a service, telecoms should communicate with clients in terms they understand. The focus should reflect how VSaaS will improve their business and give real value. This means talking about results, new understandings and quantifiable improvements rather than the features of the service.

We at Aipix enable telecom service providers to offer video surveillance as a service which encompasses total spectrum solutions. This includes hardware, software, video analytics and full customer support. This means customers are immediately able to see the value of such a system.

Companies such as Vodafone have used the message ‘your business depends on it’ to promote a suite of services to small and medium-sized enterprises. This message has been successful because it speaks directly to the worries and concerns of business owners. It implies that without these services, the business may collapse. As a result, it encourages businesses to invest in VSaaS solutions from telecom.

Cloud Video Surveillance for Commercial & Retail

Message 1: “See which aisles get traffic — and which don’t — by hour and by day.”
Positioning video surveillance as a service (VSaaS) as a means of gaining operational awareness, rather than simply security. Retail managers can use movement patterns to optimize store layouts, staff shifts, and product placement. It turns cameras into a real-time retail analytics tool.

Message 2: “Check occupancy areas before customers start complaining.”
Furthermore, the system helps in preventing overcrowding and hazards to customers. By giving store management the tools to maximise the efficiency of high-traffic areas, customer complaints can be reduced and a more pleasant shopping environment created.

Message 3: “Compare customer flow before and after promotions or discounts.”
Instead of solely using sales data, marketing teams can use the video metrics of online campaigns to gauge the effectiveness of advertisements. Such choices are informed by data regarding products, staffing and promotions.

Message 4: “Reduce shrinkage by identifying repeat risk zones, not just incidents.”
Rather than reacting to theft after it happens, VSaaS identifies areas with suspicious patterns, allowing prevention-focused strategies that reduce losses and improve operational efficiency.

Cloud Video Surveillance for Public Institutions (Schools, Hospitals, Government)

Message 1: “Know when corridors, entrances, or waiting areas exceed safe capacity.”
The importance of safety and compliance is stressing. Cameras watched over crowded areas to reduce accidents and enable authorities to intervene in real-time, positioning the system as a risk management tool.

Message 2: “Identify peak congestion times in hospitals and schools.”
Using the insights from video analytics, institutions may better schedule their personnel. The message is persuasive because the organisation can clearly see improvements in the effectiveness of its day to day operations.

Message 3: “Support incident reviews with objective visual data.”
Accountability and compliance are crucial. Using video footage can significantly shorten the duration of audits, facilitate investigations and make the reporting process much easier for school administrators.

Message 4: “Monitor restricted areas without adding security staff.”
This type of VSaaS solution highlights cost savings in the form of an alternative security solution which does not require hiring extra personnel, enabling the response to threats before they actually materialise through the detection of unusual movements.

Cloud Video Surveillance for Warehousing & Storage

Message 1: “See where forklifts stop, wait, or cross paths in real-time.”
Warehouse management can easily identify operational inefficiencies and workplace hazards. Operational processes can be streamlined and accidents avoided by using this.

Message 2: “Identify loading bays that cause recurring delays.”
Logistics operations may be streamlined by monitoring video feed of inbound and outbound processes. This process increases efficiency and throughput.

Message 3: “Track dwell time of pallets in key zones.”
Monitoring video feed helps to identify any inefficiencies in the way stock is stored. Analytics transforms the simple viewing of security footage into a valuable tool that offers business intelligence.

Message 4: “Reduce claims and disputes with time-stamped video evidence.”
When damage or loss occurs, VSaaS provides clear evidence for accountability. This reduces costs and strengthens trust between stakeholders.

Cloud Video Surveillance for Transportation & Parking

Message 1: “See vehicle entry, exit, and queue length in real-time.”
Effective management of traffic and staff enables operators to enhance operational efficiency and customer satisfaction.

Message 2: “Measure parking occupancy by zone and time of day.”
With the help of VSaaS, transport operators can generate vital information to help them alter pricing, sign control and access control. This ultimately turns VSaaS into a tool for increasing revenue.

Message 3: “Identify recurring congestion points at logistics gates.”
Peak hours have been identified by movement analysis as areas where congestion occurs. Data-driven scheduling and operational improvements can be made possible by this information.

Message 4: “Analyze turnaround time for trucks and service vehicles.”
This message highlights performance measurement. Operators can track efficiency, reduce delays, and improve logistics planning.

How Telecoms Can Use These Messages Selling VSaaS

Telecoms and ISPs can take these messages and integrate them into sales pitches, marketing materials, and demos for cloud video surveillance as a service selling. The key is to focus on outcomes, not features:

• Emphasize measurable business improvements such as safety, efficiency, and revenue.
• Demonstrate how cloud video analytics transforms data into actionable insights.
• Show that VSaaS is a turnkey solution, with hardware, software, and support handled by Aipix VAS Platform.

By speaking directly to industry pain points and opportunities, telecoms can position VSaaS as an indispensable business tool, not just a security service.

Conclusion. Turn VSaaS into a Business Advantage

Aipix VSaaS makes every camera more than a monitoring device. The camera becomes a window into the operations, the customer behavior and the risk management. 

Telecoms that use these messages can show the full value of cloud video surveillance, attract B2B clients and create recurring revenue streams.

Businesses gain smarter decision-making, operational efficiency, and actionable insights. Telecoms gain a strategic product offering that differentiates them in a competitive market. 

Curious how VSaaS can transform your business? Schedule a consultation to see how our global clients are leveraging it in action