Boosting ARPU Through Smart Cross-Selling for ISPs and Telecoms
The modern broadband industry with its high customer turnover and low profit margins leads most internet service providers to wonder about revenue growth from existing customers beyond speed upgrades. The main question says: “How do we grow revenue from the customers we already have without just selling faster speeds?” and “How Cross-Selling Boosts ARPU for ISPs and Telecoms”?
The sole increase of bandwidth does not justify higher prices for customers. The majority of users believe they possess sufficient internet speed. ISPs should focus on cross-selling high-value services which operate above internet connections because these services fulfill customer needs and produce monthly revenue without requiring operational expenses.
Cloud-based video services present a transformative opportunity at this point. The ISP should integrate these services as an essential cross-sell engine which forms part of their core offering.
Cross-Selling Reimagined: From Upsell to Embedded Value
Traditional cross-selling in ISP and telecom often looks like an afterthought, although it’s well-known that Cross-Selling Boosts ARPU for ISPs and Telecoms. “Do you want antivirus?” “Would you like to rent a router?” These tactics feel transactional and rarely scale. The future lies in cross-selling that enhances the core product experience indeed the services that are not tacked on but integrated, contextual, and sticky.
This is exactly what cloud video services offer.
A customer who wants home internet access will receive a Smart Home Security Bundle which includes high-speed internet and two cloud-connected cameras with 7-day video storage and mobile app monitoring for an additional $7–10 per month.
Now, that’s not an upsell. That’s a lifestyle offer. The internet becomes not just a pipe but a platform for safety and peace of mind.
The real Cross-Selling Boosts ARPU for ISPs and Telecoms potential emerges through delivering value that customers already desire without creating any obstacles.
Why Cloud-Based Video Services Are the Perfect Cross-Sell
The most successful cross-sell products share three traits:
- High perceived value – customers understand what they’re paying for
- Low delivery cost – the service uses infrastructure already in place
- Recurring utility – users rely on the service daily or weekly
Cloud-based video services check all three boxes.
Video surveillance as a service (VSaaS) should be adopted. The user gets the value of 24/7 monitoring, remote access to live feeds, motion-triggered alerts, and historical video access. The ISP does not need to deploy new hardware, send technicians, or support complex software, everything is managed via a unified platform, such as Aipix.
Smart intercoms enable apartment residents to receive guest calls through their smartphones while also allowing them to check visitor logs and control door access from a distance. The features that property managers and residents want are now being bundled with ISP services in MDUs.
The business sector uses video analytics as a premium cross-sell to analyze retail foot traffic and office occupancy and small business access log management. These services deliver operational insights that customers will pay for through monthly subscriptions.
ISPs and telcos can generate additional revenue by offering their in-house video surveillance services to their existing clients in MDUs, gated communities, and office spaces. The existing infrastructure allows for a natural upsell of smart intercoms and cloud-managed cameras. This increases ARPU, strengthens B2B relationships, and transforms basic connectivity into a high-value, integrated service — enhancing retention and positioning the ISP as a smart infrastructure provider.
Each of these services is compelling on its own. But when tied to the moment of onboarding or upgrade, they become natural cross-sell opportunities that drive ARPU and reduce churn.
Case Uses of the Cross-Sell for ISP and Telcos in Action
Let’s walk through real customer scenarios where Cross-Selling Boosts ARPU for ISPs and Telecoms, and ISPs can deploy these VAS through intelligent cross-selling.
1. Residential Customer: “Smart Security at Home”
Base Plan: Fiber Internet 300 Mbps – $25/mo
Cross-Sell Offer at Signup: “Add Home Security – 2 cloud cameras, 7-day storage, mobile alerts”
Bundle Price: $34.99/mo
Value Add: +$9.99 ARPU with no technician visit, no hardware investment
The customer receives more than a connection because they experience a feeling of safety. The ISP maintains complete control of the experience because cameras operate through cloud management.
2. MDU / Apartment Building: “Modern Living Package”
Base Deal with Developer: Building-wide internet service
Cross-Sell to Tenants: “Upgrade to Smart Living – door intercom + video access + optional in-unit surveillance”
Revenue Model: Monthly bundle upgrades billed directly to tenants or bundled with rent
Outcome: Differentiated service offering for the developer, long-term subscribers for the ISP
Smart intercoms transform the ISP from a utility vendor into a digital living provider.
3. SMB / Retail Client: “Business Intelligence Add-On”
Base Plan: Business Internet – $45/mo
Cross-Sell Offer: “Add Smart Surveillance – 3 cameras, real-time analytics, motion alerts, 14-day storage”
Bundle Price: $64.99/mo
Outcome: Customer gets peace of mind and operational insight; ISP increases B2B ARPU by 44%
The cameras transform from security tools into operational enablers while the ISP shifts from service provider to business partner.
How to Choose VAS-Platform for Deploying Value-Added Services for Cross Selling without Need of Heavy Investment?
The main obstacle for ISPs to start or expand these services stems from their delivery complexity. The delivery of each VAS requires its own backend system and hardware needs and vendor agreements and support structure. The system becomes unmanageable when scaled up.
Aipix changes that equation.
Aipix enables ISPs to deliver video surveillance and smart intercom and video analytics through a single installation platform.
- Launch all services from one interface and backend
- Manage services remotely and upgrade them over the air
- Avoid multi-vendor fragmentation
- Add new features regularly via cloud updates
- Achieve positive margins from day one, as no additional hardware investment is needed per VAS
ISPs can focus on selling value instead of integrating technology. The process of cross-selling becomes scalable and ARPU growth no longer needs capital expenditures (capex).
A Sustainable Growth Model for ISPs
The cloud video services market provides ISPs with a unique opportunity to create profitable differentiation through cross-selling strategies because the industry operates with price wars and high infrastructure costs. ISPs can achieve profitable differentiation through cross-selling cloud video services in their industry.
By embedding video-based VAS into the core offer, ISPs can:
- Grow ARPU by $7–$20 per customer with almost no operational cost
- Reduce churn by becoming indispensable to daily life and business
- Create new business models around security, media, and analytics
- Protect margin in a landscape of commoditized internet
The product demonstration extends beyond its basic function. The industry shift transforms ISPs from basic connectivity providers into organizations that enable intelligent digital environments.
Ready to turn your network into a cross-sell machine?
Aipix as a global Value-added Services provider gives ISPs and Telcos cloud video surveillance and smart intercoms with analytics capabilities through a single installation on one VAS-platform without any additional costs, based on the existed infrastructure. It’s simple to deploy and quick to minetize. The exact solution from all over the world we get in our Youtube channel – within dialogues with telecom experts globally. Visit to learn more!
Start growing your ARPU and reducing churn and launching new VAS at scale today. Contact us now!
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