How Telecom and ISP Providers Can Get Their First Customers for a New Cloud Video Surveillance (VSaaS) Offering

Telecom operators and ISPs can achieve their most promising growth through the traditional connectivity that was invented. Now they get the second chance for significant growth by launching VSaaS (Video Surveillance as a Service) products. The combination of physical security needs with cloud infrastructure development has led businesses to migrate to more innovative solutions, and abandon traditional on-site DVR/NVR systems. According to industry studies, more than 60% of SMBs plan to migrate at least part of their video surveillance to the cloud by the end of 2026. The global VSaaS market continues to grow at 14–18% annually. The projections are promising, but every telecom entering the VSaaS market asks one key question: how to get first customers for VSaaS and start seeing real monetization.

The technology keeps getting better at a fast pace but operators struggle with the same fundamental strategic issue: How do you attract your first paying customers quickly and confidently?

In reality, the first users of cloud video surveillance systems have already appeared in the market after facing distinct challenges with their current systems. So the telcos or ISPs only need to work with the main objective of CCTV users to highlight how VSaaS addresses specific problems that traditional CCTV systems cannot handle effectively. With this work done, a telecom can clearly see how get first customers for VSaaS and move toward early revenue.

Which customer segments adopt cloud video surveillance first and what motivates them?

1. SMBs struggling with outdated, unreliable video systems

Small retail shops, restaurants, warehouses and service offices typically store their old DVR systems in protected storage areas. The systems experience breakdowns while needing physical disk swaps and they force businesses to spend money on technician services. Many SMBs report spending 20–40% of their security budget just on maintaining obsolete equipment.

The VSaaS migration provides both technological advancement and financial benefits to their operation. Cloud-based surveillance systems allow them to avoid large initial expenses while providing them with the flexibility they need during 2026.

Key motivators for migrating to VSaaS as a telecom service:

• predictable monthly cost instead of heavy maintenance cost and unpredictable repairs;
• no servers or local storage to maintain;
• mobile access to cameras and archives anytime, anywhere even with Mobile app;
• higher video reliability and uptime.

2. Multi-location businesses needing real-time centralized control

Organizations operating with distributed facilities( for example, retail chains, gas stations, pharmacies, storage hubs and QSR restaurants, etc.) need to efficiently manage their security cameras of dozens or hundreds across their regional locations. Security management becomes both inconsistent and hard to audit, in case of lack of centralized control.

With modern VSaaS solutions that can be provided as a telecom service, all locations can be monitored through a single unified dashboard. It gives businesses complete situational awareness, ability to react in accidents in real-time, savings from managing numerous distributed locations, and precious insights for decision making and efficient business running.

Core value drivers of multi-location businesses for VSaaS migrating:

• centralized administration eliminates configuration chaos;
• standardized security policies;
• role-based access for local managers and HQ;
• instant access to recordings from any branch.

3. Education, healthcare, and government facilities with compliance requirements

Public-sector buildings face stricter regulations and must ensure reliable surveillance with secure data retention. Schools, hospitals, and municipal facilities often manage video systems across dozens of sites, and outdated equipment increases risks.

Cloud video platforms help simplify compliance, improve auditability, and provide high uptime without relying on local hardware.

What matters most in VSaaS to government sectors:

• long-term, secure data retention;
• stable, compliant storage;
• centralized reporting for administrators;
• transparent access logs and incident tracking.

4. Residential developers and infrastructure projects seeking modern solutions

Security infrastructure in new construction projects determines how well the entire development will be received by the market. Developers need security solutions which provide simple installation and maintenance and deliver value to residents and future property management teams.

VSaaS enables developers to:

• offer modern, future-proof security infrastructure;
• scale the system as the property grows;
• avoid installing bulky, expensive on-site servers.

5. Residential communities and private estates with growing safety expectations

Community boards (HOAs), gated communities, apartment buildings, and premium residential areas now expect integrated safety. The most common tools for that are cameras, video intercoms, AI analytics, vehicle recognition, visitor logs and more. So residential communities empowered with internet service providers or telecom operators can give this solution without the need to have their own IT staff to provide, maintain or replace it. 

Cloud surveillance as a telecom service gives residential communities, private houses and HOAs:

• always-on security without hardware headaches;
• AI-driven features like face and license plate recognition;
• integrated video intercom functionality;
• easy access for residents and management.

Why Aipix is the best partner for launching and scaling your VSaaS business

A cloud video as a service from telecom or internet service providers needs more than technology to succeed. As any product launching it requires product strategy or “go-to-the-market”, integration capabilities, user onboarding, promotional activities, support operations and commercial product development. Aipix as a leading VSaaS provider worldwide with intense global use cases in the portfolio ensures complete support to telecom operators and ISPs throughout their entire cloud video service implementation process. From the concrete steps how get first customers for VSaaS to updating, equipment supplying and other help for national wide scaling.

Core strategy support include (but not limited with – as we have individual approach to any client and case):

• platform setup and white-label customization;
• training for technical teams and sales staff;
• ready-made sales playbooks and industry-specific use cases;
• analytics tools for forecasting revenue and maximizing ROI;
• ongoing scaling support to expand coverage and industries.

With Aipix on board, operators and ISPs enter the new digital VSaaS market quickly, confidently, and profitably. With our roadmap they can get their first clients from the first days and maximize ROI of cloud video surveillance launching without heavy upfront investment or operational risk.

Ready to discuss or launch VSaaS service on your own brand? Need to start attracting first customers fast? Contact Aipix managers on free consulting and learn how to build a scalable, high-margin cloud video surveillance business with full support at every step.